António Cardoso

António Cardoso is an Associate Professor (University Fernando Pessoa), Post-Doctorate in Management and Digital Transformation (U. Vigo – SP), Ph.D in Engineering: Management and Design (U. Minho), Master in Design & Marketing (U. Minho), and Bachelor in Marketing (UFP). He is Associate Professor of the Faculty of Humanities and Social Sciences at the University Fernando Pessoa (Porto, Portugal), Department of Communication and Department of Business Sciences, where teaches since 1993, having assumed several coordination’s of study cycles (bachelor, master's, and MBA) and was a member of several scientific bodies (pedagogical and scientific advice). Teaches, researches and publishes in the areas of Management, Marketing, Branding, Tourism, Communication, Entrepreneurship, and Innovation.

Publications

Artificial Intelligence in Relational Marketing Practice: CRM as a Loyalty Strategy
Artificial Intelligence in Relational Marketing Practice: CRM as a Loyalty Strategy
Jorge Figueiredo, Isabel Oliveira, Sérgio Silva, Margarida Pocinho, António Cardoso, Manuel Pereira. © 2024. 24 pages.
This chapter aims to address artificial intelligence as a driving force behind relationship marketing (RM) practices. In this sense, the communicational potential of the internet...
From Personalisation to Satisfaction: New Communication Strategies in Web Marketing
From Personalisation to Satisfaction: New Communication Strategies in Web Marketing
Jorge Figueiredo, Isabel Oliveira, Sérgio Silva, Margarida Pocinho, António Cardoso, Manuel Pereira. © 2024. 23 pages.
With the increasing diffusion of technologies and the use of the Internet, we are witnessing a rapid growth of cyberspace. This becomes a new means of communication in which...
Motivational Proposal for the Sales Force in the Post-Pandemic Scenario
Motivational Proposal for the Sales Force in the Post-Pandemic Scenario
Jorge Figueiredo, António Cardoso, Isabel Oliveira, Elizabeth Oliveira. © 2022. 13 pages.
For the present work, the authors intend to demonstrate how the dramatic expression activity, based on modern theatre, may work as a lever in the commercial technician's...
Digital Transformation in Organizations and Its Impact on Knowledge Management: A Quantitative Study
Digital Transformation in Organizations and Its Impact on Knowledge Management: A Quantitative Study
Manuel Sousa Pereira, António Cardoso, José Carlos Sá, Miguel Magalhães, Sílvia Faria. © 2022. 13 pages.
This study aims to understand the relevance of digital transformation and its impact on organizations in Portugal. In this way, it is intended to evaluate the application of...
Canvas Marketing Plan: How to Structure a Marketing Plan With Interactive Value?
Canvas Marketing Plan: How to Structure a Marketing Plan With Interactive Value?
Miguel Magalhães, Frederico D´Orey, Manuel Pereira, António Cardoso, Alvaro Cairrão, Jorge Figueiredo. © 2020. 11 pages.
Canvas Marketing Plan is a design thinking tool to help companies build a marketing plan that allows them to make better decisions. It provides a simple structure that allows the...