Antoinette Yaa Benewaa Gabrah

Antoinette Gabrah is a Ph.D. candidate at the University of Professional Studies Accra. She holds an MPhil in Marketing from the University of Ghana. She is currently a lecturer at Academic City University College Accra Ghana and an adjunct faculty at Akenten Appiah-Minka University of Skills Training and Entrepreneurial Development in Kumasi Ghana. Antoinette has published in Scopus Indexed journals. Her research interest includes e-business, services marketing, and digital marketing strategies.

Publications

Digital Marketing and Sustainability Competitive Advantage: A Conceptual Framework
Digital Marketing and Sustainability Competitive Advantage: A Conceptual Framework
George Kofi Amoako, Gifty Agyeiwah Bonsu, Antoinette Yaa Benewaa Gabrah, George Oppong Appiagyei Ampong. © 2023. 19 pages.
The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube...