Beatriz Sainz de Abajo

Beatriz Sainz de Abajo is a Telecommunications Researcher and teacher in the University of Valladolid (Spain). She has a PhD from the University of Cordoba, a Master’s in Data Networks and Transportation and a Master’s in Occupational Health and Safety. In recent years, she has published several books and book chapters related to access networks, broadband, and e-commerce. Other activities include research papers presented at international conferences and participation in research projects and publication of scientific papers in international journals. She has devoted all her professional life to the investigation of telecommunications regulation matters and to the teaching of novel telecommunications systems. Her fields of experience are Internet services for SMEs and telecommunications policy in the information society. Currently, her research interests include improving the QoS of e-commerce, e-marketing, e-learning, telemedicine, and also digital content both from the user’s standpoint and from the competitive market vision and also contributing to the promotion of the entrepreneurial character of the University.

Publications

Telemedicine and E-Health Services, Policies, and Applications: Advancements and Developments
Joel J. P. C. Rodrigues, Isabel de la Torre Díez, Beatriz Sainz de Abajo. © 2012. 572 pages.
By combining electronic communication and information technology with healthcare practices, e-health promises access to health information, diagnosis, treatment, and care to...
Overview of the Most Important Open Source Software: Analysis of the Benefits of OpenMRS, OpenEMR, and VistA
Beatriz Sainz de Abajo, Agustín Llamas Ballestero. © 2012. 32 pages.
In this chapter, the authors review software that enables the proper management of EHR. The different types of software share the feature of being open source and offer the best...
Analysis of the Variables which Determine a Good E-Marketing Strategy: The Techniques Most Used During Times of Crisis
Beatriz Sainz de Abajo, Isabel de la Torre Díez, Miguel López Coronado, Carlos de Castro Lozano. © 2012. 17 pages.
Internet marketing covers all aspects related to the promotion and sale of a product or service through the Internet. This chapter demonstrates how adequate planning is...
Analysis of the Variables which Determine a Good E-Marketing Strategy: The Techniques Most Used During Times of Crisis
Beatriz Sainz de Abajo, Isabel de la Torre Díez, Miguel López Coronado. © 2011. 17 pages.
Internet marketing covers all aspects related to the promotion and sale of a product or service through the Internet. This chapter demonstrates how adequate planning is...