Belem Barbosa

Belem Barbosa received her Ph.D. in Business and Management Studies - Specialization in Marketing and Strategy from the University of Porto, Portugal. She is Assistant Professor at the School of Economics and Management of the University of Porto. She is a full researcher at the Center for Economics and Finance at U.Porto (CEF.UP) and collaborator researcher at the Institute for Systems and Computer Engineering, Technology and Science (INESC TEC/LIAAD). Her main research interests include digital marketing and sustainability marketing.

Publications

Emotional Facets of Car Driving Experience and Purchase Decision Making: A Bibliometric Review
Emotional Facets of Car Driving Experience and Purchase Decision Making: A Bibliometric Review
Mehdi Mahdavi, Belem Barbosa, John L. Graham. © 2024. 28 pages.
The present chapter aims to map the extant literature on the consequential role of human emotions in car driving experience and purchase decision making. To this end...