Carla Viana

Carla VianaCarla Viana has been a higher education teacher since 2002. Currently, she is a Professor of Marketing at the School of Business Sciences at the Polytechnic Institute of Setubal, a Professor of Marketing and Management at the Polytechnic Institute of Lusophony and a Professor of Digital Marketing at Lusophone University. She has also been working as a Consultant and Certified Trainer since 2006. Since 2007, in her professional and business activity, she has held management positions in prestigious sectors and companies that are recognized in the fields of management, marketing, and branding. She is also the Vice-President of the Digital Marketing Association and serves as the Executive Director of the People Talent brand.

Publications

Digitalization and the Consumer Experience: The Case of the Health Sector in Portugal
Digitalization and the Consumer Experience: The Case of the Health Sector in Portugal
Duarte Xara-Brasil, Carla Viana, Maria Inês F. S. Cruz. © 2023. 16 pages.
Digital transformation is a reality in practically all business industries and has influenced the development of new marketing practices and, consequently, consumer experiences...