Claudia Amaral Santos

Claudia Amaral Santos has a PhD in Linguistics/Terminology from the University of Aveiro (UA) and NOVA Social School of Sciences and Humanities (NOVA-FCSH She has been an Adjunct Professor at the Aveiro Institute of Accounting and Administration (ISCA-UA) since 2001 where she lectures all English subjects in first cycle degrees and specialization courses. She also coordinates the Languages and Social Sciences team and International Mobility programs in her Department. Claudia Amaral Santos is a member of the research unit on Governance, Competitiveness and Public Policy (GOVCOPP) and a collaborator of the research unit on Languages, Literatures and Cultures (CLLC) at the University of Aveiro. She participates regularly in several international projects and her main research interests are focused on education and internationalization, tourism, consumer behaviour, innovation, and sustainability.

Publications

From Real-Time Marketing to Corporate Social Responsibility: The Impact of Social Media Engagement on #womensday Posts by Companies
From Real-Time Marketing to Corporate Social Responsibility: The Impact of Social Media Engagement on #womensday Posts by Companies
Cássia Liandra Carvalho, Belem Barbosa, Claudia Amaral Santos. © 2024. 26 pages.
Social media strategies are commonly adopted by large and SMEs due to the expected impacts on customer engagement, branding, sales, and overall company performance. One...
From Real-Time Marketing to Corporate Social Responsibility: The Impact of Social Media Engagement on #womensday Posts by Companies
From Real-Time Marketing to Corporate Social Responsibility: The Impact of Social Media Engagement on #womensday Posts by Companies
Cássia Liandra Carvalho, Belem Barbosa, Claudia Amaral Santos. © 2023. 27 pages.
Social media strategies are commonly adopted by large and SMEs due to the expected impacts on customer engagement, branding, sales, and overall company performance. One...
Handbook of Research on Smart Management for Digital Transformation
Handbook of Research on Smart Management for Digital Transformation
Belem Barbosa, Sandra Filipe, Claudia Amaral Santos. © 2022. 614 pages.
In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all...
Feminist Hashtags in Pandemic Times
Feminist Hashtags in Pandemic Times
Cássia Liandra Carvalho, Belem Barbosa, Claudia Amaral Santos. © 2022. 22 pages.
Hashtags are commonly used in social media communication not only to categorize conversations but particularly to raise attention and generate debate of certain topics. Hashtag...
The Role of Websites in Business Internationalization: A Closer Look at Objectives and Strategies
The Role of Websites in Business Internationalization: A Closer Look at Objectives and Strategies
Belem Barbosa, Claudia Amaral Santos, Chaitra Katti, Sandra Filipe. © 2022. 24 pages.
This chapter aims to contribute to a better understanding of the role of websites in business internationalization by exploring how website overall objectives and their coherence...
The Future Is Now: Coping With the Digital Paradigm in Higher Education
The Future Is Now: Coping With the Digital Paradigm in Higher Education
Claudia Amaral Santos, Margarida M. Pinheiro. © 2022. 23 pages.
Digital transformation in higher education (HE) institutions is a process that has been gradually implemented by decision-makers and educators for more than a decade, witnessing...
Nature-Based Tourism: A Study on Consumer Behavior When Participating in Camping Activities
Nature-Based Tourism: A Study on Consumer Behavior When Participating in Camping Activities
Sandra Filipe, Belem Barbosa, Claudia Amaral Santos. © 2020. 19 pages.
This chapter is based on consumer behavior theories and analyses consumers' perspectives about camping as a tourism alternative. It explores motivations and several relevant...
Are Millennials Ready for the Internet of Things?
Are Millennials Ready for the Internet of Things?
Belem Barbosa, Sandra Filipe, Claudia Amaral Santos, Dora Simões. © 2019. 22 pages.
A lot has been said about the digital natives and their natural way of integrating the internet in their daily activities. Millennials have been considered a unique segment of...