Devesh Bathla

Devesh Bathla is a committed, knowledgeable, and capable professional with experience in field of Business Analytics, Data Science, Academic Operations, Corporate consulting. ERASMUS+ Faculty

Publications

Unlocking the Potential of Predictive Analytics in Financial Decision-Making
Mankaj Mehta, Gaurav Gupta, Rajan Goyal, Devesh Bathla, Ruhi Sarangal, Aarti Dangwal. © 2024. 15 pages.
Systems for decision-making assistance are gradually using analytical and computational methods to aid in management as well as decisions regarding strategy. In order to use...
Exploring the Integration of the Metaverse for Enhanced Digital Twin Modelling in Manufacturing
Mankaj Mehta, Gaurav Gupta, Rajan Goyal, Devesh Bathla, Ruhi Sarangal, Aarti Dangwal. © 2024. 15 pages.
The manufacturing industry has adopted the innovative technology of digital twins. Different varieties of digital twins can be distinguished based on the connectivity and...
Leveraging Big Data Analytics for Customer Experience Excellence in Metaverse
Devesh Bathla, Raina Ahuja. © 2024. 15 pages.
Customer engagement in the metaverse can be used to increase retention rates and customer loyalty. By collecting data on customer activity and preferences, businesses can...
Customer Engagement in Metaverse Using Big Data
Devesh Bathla, Raina Ahuja. © 2024. 12 pages.
Customer engagement and customer retention are closely linked, and the metaverse offers a unique opportunity for brands to build lasting relationships with their customers....
Impact of Customer Segmentation and Customer Loyalty With Reference to Big Data
Devesh Bathla, Raina Ahuja, Amandeep Singh. © 2023. 8 pages.
Today, the businesses and market are all about data. So, this research work is focusing on performing segmentation analysis on customers and how important it is for a brand to...
Customer Analytics: Deep Dive Into Customer Data
Shivinder Nijjer, Devesh Bathla, Sandhir Sharma, Sahil Raj. © 2023. 16 pages.
Firms all across the world have been investing substantially in data analytics, and analysts predict a 60% increase in investment in customer analytics by the year 2023. The...
Enhancing Employee Productivity Through Human Capital Analytics
Devesh Bathla, Raina Ahuja. © 2023. 16 pages.
Human capital analytics transforms this information into significant understanding which reveals deeper insights. HR analytics is the utilization of systematic procedure to...
To Study the Service Gap Between Customer Perceptions and Expectations in Services Provided by Cab Aggregators
Amandeep Singh, Devesh Bathla, Amrinder Singh. © 2023. 16 pages.
The most important objective of service quality is the retention of the customer to provide repeatability of services through customer satisfaction. Since customer perceptions...
Technology Enablement for Augmenting Employee Productivity
Devesh Bathla, Raina Ahuja. © 2023. 18 pages.
Human resources is an abundantly disregarded field by and large when contrasted with different business verticals; however, the right fit candidates are required for each...
Redefining Marketing Rules Through Smart Devices
Devesh Bathla, Raina Ahuja. © 2023. 13 pages.
In the 21st century, wearable innovation has purchased new advancements, which have helped wearables to take off in the mechanical market. The Bluetooth headset, with the...
Redefining Marketing Rules Through Smart Devices
Devesh Bathla, Raina Bathla, Dashrath Gaikwad, Navneet Kaur. © 2023. 13 pages.
In the 21st century, wearable innovation has purchased new advancements which has helped wearables to take off in the mechanical market. The Bluetooth headset, with the...
Neuromarketing Science: A Road to a Commercial Start-Up
Aarti Dangwal, Devesh Bathla, Mohit Kukreti, Mankaj Mehta, Prashant Chauhan, Ruhi Sarangal. © 2023. 10 pages.
Neuromarketing is ruling the industry making all other traditional ways obsolete as the future of marketing is getting more demanding. As a matter of fact, neuro marketing is...
Simple Kaur: The Growth of Start-Ups Through the Adoption of Sustainable Fashion, Technological Innovation, and Social Media Marketing
Navpreet Kaur Sidhu, Devesh Bathla, Sandhir Sharma, Harpreet Singh Bhatia. © 2023. 14 pages.
In India, technology developments and resource sustainability are the most crucial factors for any startup or emerging organization for decent work and economic growth. To...
Strategic Alliance Between Toyota and Suzuki: Is It a Win for Toyota or a Loss for Suzuki?
Ruhi Sarangal, Ashok Kumar, Devesh Bathla, Prashant Chauhan, Aarti Dangwal, Mankaj Mehta. © 2023. 9 pages.
It was in the year 1977 in October that the Toyota Motor Corporation entered India. Toyota entered into a joint venture with the Kirloskar Group, therein establishing Toyota...
Applying Metalytics to Measure Customer Experience in the Metaverse
Devesh Bathla, Amandeep Singh. © 2022. 234 pages.
In many ways, the appearance of the metaverse is an unparalleled progression. A number of new technologies have come together to enable its vision. Augmented reality (AR) and...
Analytical Impact of Digital Marketing on Smart Wearables in India
Devesh Bathla, Raina Ahuja, Shraddha Awasthi, Amrith Santhosh. © 2022. 13 pages.
Advancement in innovation and technology has transformed the lifestyle of individuals. Wearable innovation is an old-style case of such insight. Despite the fact that this...
Role of Blockchain and Data Visualisation in Advertisement Lead Purchase Across Social Media
Devesh Bathla, Raina Ahuja, Shraddha Awasthi, Kuber Singh. © 2022. 21 pages.
Social media marketing, which has redefined the traditional 4Ps of marketing into the modern 2Ps, namely pipeline and personalisation, is a modern-day tool to build the brand...
PESTEL Analysis of the Automotive Industry
Devesh Bathla, Shraddha Awasthi, Raina Ahuja. © 2022. 18 pages.
The automotive industry has the potential to make subsequent inflection in its journey. To do so, it must embrace these six actions with the complete might of the industry...
Enriching User Experience by Transforming Consumer Data Into Deeper Insights
Devesh Bathla, Shraddha Awasthi, Kuber Singh. © 2021. 18 pages.
In every field, during a particular era, there is someone who stands up to a cause. There is a “North Star” in the sky to guide the “navigator” who might erringly go astray to...
Analytical Impact of Technology on the COVID-19 Pandemic
Devesh Bathla, Shraddha Awasthi. © 2021. 14 pages.
COVID-19 has totally changed the way that we live, and it also changed the way we work. It changed the way all the businesses run. Many of the businesses today either shut down...