Diptiman Banerji

Diptiman Banerji is a Professor (Marketing area) in the Jindal Global Business School at the O.P. Jindal Global (Institution of Eminence Deemed To Be University). He earned his doctoral degree from IIM Calcutta in June 2018. In between his BE degree in 1994 and commencing the Fellow Program of IIM Calcutta in 2011, Diptiman earned his MBA and acquired 15 years of work experience across different domains and sectors. His work experience of 15 years across the domains of marketing, business development, and customer services in the telecom services, IT and manufacturing sectors has given him rich insights into the business application of concepts taught in the MBA classroom. He has worked in corporates like Airtel, Hutchinson Essar, Aircel, and CMC Limited among others across multiple locations in India. He has published in journals such as Journal of Business & Industrial Marketing, International Journal of Retail & Distribution Management, Journal of Strategic Marketing,and AMS Review among others.

Publications

Sustainable Marketing and Retailing: Demystifying the Emerging Themes and Future Research Directions
Sustainable Marketing and Retailing: Demystifying the Emerging Themes and Future Research Directions
Vaibhav Sharma, Diptiman Banerji, Victor Saha. © 2023. 22 pages.
The 17 Sustainable Development Goals (SDGs) of the United Nations are the focus of researchers and practitioners worldwide. Despite the proliferation of studies on sustainability...