Duarte Xara-Brasil

Duarte Xara Brasil has a PhD in Management in University of Évora – Portugal. Professor of Marketing at Institute Polytecnic of Setubal– Portugal, where he teaches subjects mainly related with branding. Author of several publications in national and international journals, books and book chapters. Teaching and research activities gave been developed with a systematic international participation in academic events and courses in several countries, In Europe, Africa, Asia and America.

Publications

Digitalization and the Consumer Experience: The Case of the Health Sector in Portugal
Digitalization and the Consumer Experience: The Case of the Health Sector in Portugal
Duarte Xara-Brasil, Carla Viana, Maria Inês F. S. Cruz. © 2023. 16 pages.
Digital transformation is a reality in practically all business industries and has influenced the development of new marketing practices and, consequently, consumer experiences...
Digitalization as a Driver for Smart Economy in the Post-COVID-19 Era
Digitalization as a Driver for Smart Economy in the Post-COVID-19 Era
Leonilde Reis, Luísa Cagica Carvalho, Clara Silveira, Duarte Xara Brasil. © 2022. 299 pages.
The COVID-19 pandemic has accelerated the implementation of digital transformation strategies, and there has been an exponential increase in the demand for intelligent and...
Digitalization and Small Retailers: New Opportunities – Case Study: Livramento Municipal Market
Digitalization and Small Retailers: New Opportunities – Case Study: Livramento Municipal Market
Duarte Xara-Brasil, Leonor Vacas de Carvalho. © 2022. 15 pages.
In this chapter, the authors discuss the impact that the uses of digital marketing tools had on the performance of small food retailers in a municipal market in Portugal as a...
Learning Marketing in a Multicultural Context: A Pedagogical Case Study
Learning Marketing in a Multicultural Context: A Pedagogical Case Study
Duarte Xara-Brasil, Manuela Carvalho, Sandra Nunes. © 2020. 16 pages.
There has been an increasing degree of internationalization of several higher education institutions mainly under the ERASMUS context. Those mobility programs bring important...
Sustainability Reporting: A Comparative Analysis in Portuguese and Brazilian Major Companies
Sustainability Reporting: A Comparative Analysis in Portuguese and Brazilian Major Companies
Pedro Fernandes Anunciação, Duarte Xara Brasil, Jane A. Marques, Agatha Peres Nunes Matias, Camila Pires Garcia. © 2016. 15 pages.
Environmental, social and economic disasters became sustainability a central topic in global agenda during the twentieth century. It generates more society's awareness...