Filipe Sales Rosário

Filipe Sales Rosário , Marketing, Universidade Europeia, Complexo Andaluz, Apartado 295, 2001-904 Santarém, Portugal. He is Ph.D. Marketing and Strategy of the Universities of Aveiro (UA), Minho (UM) and Beira Interior (UBI). With affiliation to the GOVCOPP research center of the University of Aveiro. Master in Marketing and Degree in Marketing, Advertising and Public Relations, degree from ISLA Campus Lisbon-European University | Laureate International Universities. Has the title of Marketing Specialist and teaches with the category of Assistant Professor at IADE-Faculty of Design, Technology and Communication of the European University and as a visiting Associate Professor at the Santarém Higher School of Management and Technology (ESGTS) of the Polytechnic Institute of Santarém. He taught at IPAM-School of Marketing | Laureate International Universities, ISLA- Higher Institute of Management and Administration of Santarém (ISLA-Santarém), was Director of the Commercial Management Course, Director of the Professional Technical Course (TeSP) of Sales and Commercial Management, Chairman of the Pedagogical Council and Member of the Technical Council and ISLA-Santarém Scientific Researcher. He is also a marketing and strategy consultant for SMEs.

Publications

Influencer Marketing in the Digital Ecosystem
Influencer Marketing in the Digital Ecosystem
Albérico Travassos Rosário, Paula Rosa Lopes, Filipe Sales Rosário. © 2023. 35 pages.
Influencer marketing is a marketing strategy used in the digital ecosystem to promote products or services through influencers or influential people in the digital environment....
How the Metaverse Can Leverage the Business World
How the Metaverse Can Leverage the Business World
Albérico Travassos Rosário, Paula Rosa Lopes, Filipe Sales Rosário. © 2023. 32 pages.
The metaverse is a shared, virtual space where users can interact with each other and digital objects in real time. It has the potential to revolutionize the way we do business...
Metaverse in Marketing: Challenges and Opportunities
Metaverse in Marketing: Challenges and Opportunities
Albérico Travassos Rosário, Paula Rosa Lopes, Filipe Sales Rosário. © 2023. 24 pages.
The term metaverse refers to a collective virtual shared space created by the convergence of virtually enhanced physical reality and physically persistent virtual space...