George Lekakos

George Lekakos is an adjunct lecturer at the Department of Management Science and Technology, Athens University of Economics and Business, Athens, Greece and a visiting lecturer at the Department of Computer Science, University of Cyprus. He holds a BSc in mathematics (Greece), an MSc in software engineering (UK), and a PhD in intelligent media (Greece). His research interests include interactive television applications, digital content management, human-computer interaction, and machine learning with emphasis on the design of personalization algorithms. He has published more than 30 papers in international journals and conferences, and he is the editor of books and conference proceedings. He is a member of the EuroiTV steering committee and heads the Intelligent Media Lab group within the ELTRUN eBusiness Research Center. Since 1999 he has been involved in several European Commission funded research projects and he has been appointed as project reviewer by the European Commission and the General Secretariat of Research and Technology in Greece.

Publications

Personalized Advertising Methods in Digital Interactive Television
Personalized Advertising Methods in Digital Interactive Television
George Lekakos, Konstantinos Chorianopoulos. © 2009. 6 pages.
The ability to deliver personalized advertising messages has long been a major objective in marketing since it allows marketers to meet heterogeneous consumer needs and target...
Social TV: Building Virtual Communities to Enhance the Digital Interactive Television Viewing Experience
Social TV: Building Virtual Communities to Enhance the Digital Interactive Television Viewing Experience
Evangelia Mantzari, George Lekakos, Adam Vrechopoulos. © 2009. 19 pages.
Until recently, television viewing was perceived as a passive experience that aimed in satisfying a person’s or a group’s need for entertainment, information and, in some cases...
Interactive Digital Television: Technologies and Applications
Interactive Digital Television: Technologies and Applications
George Lekakos, Konstantinos Chorianopoulos, Georgios Doukidis. © 2007. 378 pages.
The developments in digital television technology provide the unprecedented opportunity to drastically extend the role of television as a content delivery channel. E-health...
Personalisation of Advertisements in the Digital TV Context
Personalisation of Advertisements in the Digital TV Context
George D. Lekakos, George M. Giaglis. © 2005. 21 pages.
In this chapter, we discuss personalisation of advertisements in the digital TV environment and propose an effective personalisation approach, taking into account unique domain...