George Oppong Appiagyei Ampong

George Oppong Appiagyei Ampong is an Associate Professor in Management and Dean of the Business School at Ghana Communication Technology University in Ghana. He holds Ph.D. in Business Administration and PGCert in International Higher Education Academic Practice. His research interest includes Business and Sustainability strategies, entrepreneurship and SME development, organizational leadership, etc. His research has been published in reputable journals such as VINE Journal of Information and Knowledge Management Systems, Journal of Hospitality and Tourism Insights, and Journal of Technological Forecasting & Social Change, among others.

Publications

Digital Marketing and Sustainability Competitive Advantage: A Conceptual Framework
Digital Marketing and Sustainability Competitive Advantage: A Conceptual Framework
George Kofi Amoako, Gifty Agyeiwah Bonsu, Antoinette Yaa Benewaa Gabrah, George Oppong Appiagyei Ampong. © 2023. 19 pages.
The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube...