Gifty Agyeiwah Bonsu

Gifty Agyeiwah Bonsu is currently a contract staff working with Ghana Revenue Authority in kaneshie Taxpayer Service Center, Kaneshie-Accra, Ghana. Gifty graduated with Bachelor's Degree in Business Administration (Marketing Option) with a second class upper division. Her academic performance, dedication to studies and punctuality earned her a good reputation so much that she became the course representative of a class from 2016-2017. After her degree, she was encouraged by her Head of Department, Prof George Kofi Amoako to understudy and tutored on how to learn and write papers and ever since have been part of academic papers published in Scopus and B- ranked journals. Gifty is hard working and very organised.

Publications

Digital Marketing and Sustainability Competitive Advantage: A Conceptual Framework
Digital Marketing and Sustainability Competitive Advantage: A Conceptual Framework
George Kofi Amoako, Gifty Agyeiwah Bonsu, Antoinette Yaa Benewaa Gabrah, George Oppong Appiagyei Ampong. © 2023. 19 pages.
The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube...