Heather C. Webb

Heather Webb is an Assistant Professor of Business at Higher Colleges of Technology, Dubai Men's College where she teaches strategy, entrepreneurship, strategic marketing, project management and other international business courses. She received both her PhD in Management and her MSc in International Business and Emerging Markets (IBEM) from the University of Edinburgh, and her BA in History from the University of Washington. Her research focuses on aspects of strategy, culture, innovation, sustainability, and artificial intelligence. She has successfully published research on mobile payment systems, sectoral system of innovation, Internet of Things, green marketing, and sustainable innovation.

Publications

Organizational Risks, Challenges, and Barriers in Developing Sustainability Start-Ups
Organizational Risks, Challenges, and Barriers in Developing Sustainability Start-Ups
Heather C. Webb, Hussain Al Numairy. © 2024. 300 pages.
The survival and growth of social enterprises present a critical challenge, exacerbated by the disruptions caused by the COVID-19 pandemic. The interplay between social...
External Events and Crises That Impact Firms and Other Entities
External Events and Crises That Impact Firms and Other Entities
Heather C. Webb, Hussain Al Numairy. © 2022. 303 pages.
Historically, academicians and practitioners have developed various management methodologies and technologies to help business managers deal with challenges in their...
The Impact of the COVID-19 Pandemic: Service Quality in Reviving the United Arab Emirates Hospitality Sector
The Impact of the COVID-19 Pandemic: Service Quality in Reviving the United Arab Emirates Hospitality Sector
Anca Bocanet, Heather C. Webb, Humaid Almulla. © 2022. 15 pages.
The purpose of the study is to explore the role of service quality in reviving the United Arab Emirates hospitality sector post COVID-19 pandemic. Various factors contribute to...
Innovation Management and Growth in Emerging Economies
Innovation Management and Growth in Emerging Economies
Heather C. Webb, Wendy Wu, Hussain Al Numairy. © 2021. 288 pages.
Despite its economic impact, understanding what shaped emerging economies’ success seems to be a mystery. These complexities are compounded by fast moving technologies, such as...
India's Entrepreneurial Path to Green Market Solutions in Waste Management: The Case of Carbon Masters
India's Entrepreneurial Path to Green Market Solutions in Waste Management: The Case of Carbon Masters
Heather C. Webb. © 2021. 15 pages.
New technologies and increasing opportunities in sustainable development propel start-ups in the green economy. For an emerging economy such as India, the government is focusing...
Mobile Financial Sectoral System of Innovation: What Latin America Can Learn from India
Mobile Financial Sectoral System of Innovation: What Latin America Can Learn from India
Heather C. Webb. © 2016. 20 pages.
With the increase of economic growth in Latin America, the mobile finance (m-finance) sectoral system of innovation model is applied as an analytical framework in order to focus...