Iva Rani Das

Iva Rani Das is a dynamic individual, currently pursuing her MPhil in the Marketing Department of Dhaka University. Alongside her academic pursuits, she holds key positions as an Assistant Director at the Daffodil Institute of Technology and serves as Guest Faculty in the Business Faculty at the Asian Institute of Business and Technology. Her scholarly achievements extend beyond the classroom, with publications in esteemed national and international journals. Iva's dedication to education and research makes her a driving force in the fields of business and marketing.

Publications

Implications of Blockchain Technology- Based Cryptocurrency in the cloud for the Hospitality Industry
Implications of Blockchain Technology- Based Cryptocurrency in the cloud for the Hospitality Industry
Mohammad Badruddoza Talukder, Sanjeev Kumar, Iva Rani Das. © 2024. 19 pages.
In various industries, blockchain technology and cryptocurrencies have gained significant importance. This study delves into the crucial role played by blockchain-based...
Perspectives of Digital Marketing for the Restaurant Industry
Perspectives of Digital Marketing for the Restaurant Industry
Mohammad Badruddoza Talukder, Sanjeev Kumar, Iva Rani Das. © 2024. 17 pages.
Digital marketing tactics are now an essential part of the restaurant business. They offer a variety of ways to connect with customers, build a brand, and grow the business. This...
Mindfulness of Digital Detoxification: Healthy Lifestyle in Tourism
Mindfulness of Digital Detoxification: Healthy Lifestyle in Tourism
Mohammad Badruddoza Talukder, Sanjeev Kumar, Iva Rani Das. © 2024. 16 pages.
In this age of advanced technology, the tourism industry is deeply intertwined with mobile devices and online social networks. However, it may harm our mental and physical health...
Implication of Artificial Intelligence in Hospitality Marketing
Implication of Artificial Intelligence in Hospitality Marketing
Iva Rani Das, Mohammad Badruddoza Talukder, Sanjeev Kumar. © 2024. 20 pages.
The chapter investigates the impact of artificial intelligence (AI) on marketing strategies in the hospitality industry. It discusses how AI technologies like machine learning...
Food Wastage on the Economic Outcome: Evidence From the Hotel industry
Food Wastage on the Economic Outcome: Evidence From the Hotel industry
Mohammad Badruddoza Talukder, Sanjeev Kumar, Iva Rani Das. © 2024. 13 pages.
The hotel industry is vital to the global economy, but food waste is often overlooked. This issue significantly impacts hotel profitability, sustainability, and overall...
Mindful Consumers and New Marketing Strategies for the Restaurant Business: Evidence of Bangladesh
Mindful Consumers and New Marketing Strategies for the Restaurant Business: Evidence of Bangladesh
Mohammad Badruddoza Talukder, Sanjeev Kumar, Iva Rani Das. © 2024. 21 pages.
People in Bangladesh know what they want and need to buy, which has changed the food business and made it necessary to use new marketing tactics. People who make purchases with...