Jeganathan Gomathi Sankar

Jeganathan Gomathi SankarJeganathan Gomathi Sankar , a dedicated educator, specializes in marketing and currently teaches at the BSSS Institute of Advanced Studies. With a rich academic background, he served as a research scholar at Pondicherry University, focusing on information diffusion, ICT, marketing technology, AI, and Data Science. Dr. Sankar's impactful research is published in reputable journals indexed in Scopus and ABDC. Formerly a faculty member at Saveetha School of Management, he contributed significantly to marketing education. Dr. Sankar's pedagogy integrates theoretical insights with practical applications, offering students a holistic understanding of contemporary marketing. Beyond teaching, he is proficient in analytical tools such as SPSS, AMOS, STATA, PowerBI, and Python, enhancing the sophistication of his research. Known for his engaging teaching style, Dr. Sankar fosters an environment encouraging critical thinking. As a member of BSSS Institute of Advanced Studies, he continues shaping future marketing professionals. His commitment to academic excellence, research, and proficiency in modern tools exemplifies his dedication to advancing knowledge in marketing and technology.

Publications

Generative AI for Transformational Management
Generative AI for Transformational Management
Jeganathan Gomathi Sankar, Arokiaraj David. © 2025. 320 pages.
The business world today is changing at a breakneck pace. Traditional management practices need help keeping up with the uncertainties and complexities of the digital age....
A Comprehensive Examination of Mobile Augmented Reality in Tourism (MART) Adoption: Using the UTAUT2 Framework
A Comprehensive Examination of Mobile Augmented Reality in Tourism (MART) Adoption: Using the UTAUT2 Framework
Jeganathan Gomathi Sankar, Arokiaraj David. © 2024. 22 pages.
This research investigates the adoption of mobile augmented reality in tourism (MART) utilizing the unified theory of acceptance and use of technology two (UTAUT2) framework....
Transforming the Travel Landscape: Smart Contracts in Tourism Management
Transforming the Travel Landscape: Smart Contracts in Tourism Management
Jeganathan Gomathi Sankar, Arokiaraj David. © 2024. 21 pages.
This chapter explores smart contract integration in tourism, examining its current state, applications, challenges, and future trajectories. Leveraging blockchain, smart...
From Hesitation to Integration: Understanding Digital Healthcare Adoption
From Hesitation to Integration: Understanding Digital Healthcare Adoption
Jeganathan Gomathi Sankar, Arokiaraj David, G. Shrutimeena. © 2024. 32 pages.
Amid the ongoing digital transformation, the adoption of digital healthcare technologies has emerged as a fundamental force in reshaping healthcare services and elevating patient...
AI-Driven Marketing Success Stories: A Case Note of Industry Pioneers
AI-Driven Marketing Success Stories: A Case Note of Industry Pioneers
Jeganathan Gomathi Sankar. © 2024. 19 pages.
In this chapter, the authors explore the exceptional achievements and cutting-edge tactics implemented by major industry players, specifically Dominos, Nike, and Coca-Cola...
Application of Drone Technology in Agriculture: A Predictive Forecasting of Pest and Disease Incidence
Application of Drone Technology in Agriculture: A Predictive Forecasting of Pest and Disease Incidence
Ganeshkumar C., Arokiaraj David, Jeganathan Gomathi Sankar, Manjunath Saginala. © 2023. 32 pages.
The study examines the use of drone technology in agriculture to predict the occurrence of pest and disease outbreaks. The purpose of the study is to comprehend competition...
Examining User Understanding and Perceptions of E-Commerce Data Privacy, Security, and Protection
Examining User Understanding and Perceptions of E-Commerce Data Privacy, Security, and Protection
Jeganathan Gomathi Sankar, Arokiaraj David, P. Valan. © 2023. 27 pages.
The objective of this study is to investigate the level of understanding that internet users have regarding data privacy, security, and protection. The study aims to determine...
Measuring the Service Quality of Artificial Intelligence in the Tourism and Hospitality Industry
Measuring the Service Quality of Artificial Intelligence in the Tourism and Hospitality Industry
Jeganathan Gomathi Sankar, Arokiaraj David. © 2023. 23 pages.
The tourism industry is rapidly adopting artificial intelligence (AI) to enhance customer experiences and improve service delivery. However, the adoption of AI has raised...
Assessing Water and Sanitation Service Quality at Pilgrimage Sites After COVID-19: An Empirical Investigation
Assessing Water and Sanitation Service Quality at Pilgrimage Sites After COVID-19: An Empirical Investigation
Jeganathan Gomathi Sankar, Arokiaraj David, Rajesh Ramasamy. © 2023. 20 pages.
This empirical investigation focuses on assessing the quality of water and sanitation services provided by hotels located on pilgrimage sites, especially after the COVID-19...
Various Models to Evaluate Quality in the Service Industry
Various Models to Evaluate Quality in the Service Industry
Jeganathan Gomathi Sankar, Peter Valan, M. S. Siranjeevi. © 2020. 14 pages.
Service quality has turned out to be the most important topic of consideration to academicians and practitioners. It has been proven that the influence of service quality on...