Joana Santos

Joana Santos got her master’s degree in Digital Marketing in 2021 from Polytechnic of Porto – Institute of Accounting and Administration (ISCAP). Her research interest arose after the delivery of her master's thesis, where she has been studying purchasing behaviour and digital strategies during the pandemic period.

Publications

The Mediating Role of E-Consumer Informedness Between Digital Usability and Responsible E-Shopping: Post-COVID-19 Period
The Mediating Role of E-Consumer Informedness Between Digital Usability and Responsible E-Shopping: Post-COVID-19 Period
Joana Santos, Ana Pinto Lima, Pedro Mendonça Silva. © 2023. 20 pages.
The study aims to understand how pro-responsible e-shopping behaviour proceeded during the COVID-19 pandemic. Structural equation modelling is used in the study. A field survey...