Jyoti Verma

Jyoti Verma is a faculty at Chitkara Business School, Chitkara University, Punjab, India. With more than 20 research papers to her credit published in various journals and conferences at national & international level, Dr. Verma has developed her core expertise in the area of service quality, blockchain, and behavioral finance. She has authored 1 book titled ‘Accelerating the Development of Quality of IT-Enabled Banking Services’ by international publishers and published many book chapters in edited books at international level. She has published many patents and has prepared and delivered many E-Content programs on Research Methodology (MHRD Projects).

Publications

Adoption of NFTs and Cryptocurrency in Marketing
Adoption of NFTs and Cryptocurrency in Marketing
Reena Malik, Jyoti Verma, Prashant Chaudhary, Ambuj Sharma. © 2024. 294 pages.
In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have...
Achieving Sustainability Through Green Technology: The Need of the Nations
Achieving Sustainability Through Green Technology: The Need of the Nations
Jyoti Verma, Yashna Sharma. © 2024. 10 pages.
Green technology is a game-changing strategy to solve urgent environmental issues while fostering economic and social well-being. This chapter dives into the vital role green...
Flipping the Indian HEI Classroom Based on Technology
Flipping the Indian HEI Classroom Based on Technology
Amandeep Singh, Jyoti Verma, Gagandeep Kaur. © 2023. 11 pages.
Flipping the classroom serves as a foundation to foster self-learning in the student. This study aims to explore the benefits and challenges of implementing the flipped classroom...
Segment of One Marketing and Consumer Behaviour: A Study on Best Business Practices
Segment of One Marketing and Consumer Behaviour: A Study on Best Business Practices
Jasneet Kaur, Jyoti Verma, Ajay Chandel. © 2023. 22 pages.
The 'Segment of One' marketing describes tracking the task and preferences of a solitary possible customer then customizing items or advertisements for that individual...
Digital Currency and Blockchain Technology in the Financial World
Digital Currency and Blockchain Technology in the Financial World
Jyoti Verma, Jyotsna Sharma, Monica Gupta. © 2023. 10 pages.
A distributed ledger, called blockchain, keeps track of every detail about a digital asset. Using this technology, users can utilize the benefits of digital currency. Digital...
Impact of Augmented Reality and Virtual Reality on Customer Purchase Behavior in the Virtual World
Impact of Augmented Reality and Virtual Reality on Customer Purchase Behavior in the Virtual World
Gagandeep, Jyoti Verma. © 2023. 13 pages.
Metaverse is opening new avenues of opportunities for product manufacturers, as well as service providers, and with this focus in mind, the present research proposes the scope...
Green Environmental Sustainability: Initiatives by Government and Corporate Sectors
Green Environmental Sustainability: Initiatives by Government and Corporate Sectors
Jyoti Verma, Gagandeep, Monica Gupta. © 2023. 10 pages.
Green environmental sustainability is a responsible human interaction with the ecosystem which allows for long-term environmental quality and avoids depletion of our natural...
Assessing Government Initiatives Towards the Development of Entrepreneurship in India
Assessing Government Initiatives Towards the Development of Entrepreneurship in India
Jyoti Verma. © 2022. 10 pages.
Entrepreneurs are playing a significant role in economic development. It helps in creating jobs, reducing poverty, maintaining demand-supply equilibrium, and solving a number of...
Do Entrepreneurship Educational Programmes Build Startup Skills Among Indian Women?: A Government Initiative
Do Entrepreneurship Educational Programmes Build Startup Skills Among Indian Women?: A Government Initiative
Jyoti Verma. © 2022. 15 pages.
Entrepreneurs are significantly playing an important role in economic development of any country. The present study investigated the role of entrepreneurship educational...
Blockchain Technology: How will it impact the Marketing Domain?
Blockchain Technology: How will it impact the Marketing Domain?
Jyoti Verma, Jasneet Kaur. © 2022. 15 pages.
The entry of new technologies has upgraded the dynamics of various marketing strategies and enables it to tap a wider range of uncovered markets. In the present scenario...