Lhoussaine Alla

Lhoussaine Alla is a Teacher-researcher at the National School of Applied Sciences of Fez, Sidi Mohamed de Ben Abdellah University His research focuses on tourism, logistics and territorial attractiveness. He is the author of numerous scientific articles. He has participated in numerous international scientific events

Publications

Applying Qualitative Research Methods to Science and Management
Applying Qualitative Research Methods to Science and Management
Badr Bentalha, Lhoussaine Alla. © 2025. 310 pages.
In academic research, qualitative analysis is a pillar for understanding complex phenomena in science and management. However, researchers and practitioners often face challenges...
AI and Data Engineering Solutions for Effective Marketing
AI and Data Engineering Solutions for Effective Marketing
Lhoussaine Alla, Aziz Hmioui, Badr Bentalha. © 2024. 350 pages.
In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective...
Integrating Intelligence and Sustainability in Supply Chains
Integrating Intelligence and Sustainability in Supply Chains
Badr Bentalha, Aziz Hmioui, Lhoussaine Alla. © 2023. 341 pages.
Integrating Intelligence and Sustainability in Supply Chains is a comprehensive research guide that delves into the realm of sustainable and smart supply chains. With a focus on...
Marketing Big Data Analytics and Customer Relationship Management: A Fuzzy Approach
Marketing Big Data Analytics and Customer Relationship Management: A Fuzzy Approach
Naoual Bouhtati, Lhoussaine Alla, Badr Bentalha. © 2023. 12 pages.
Customer knowledge is a strategic element, and its importance is growing all the time. The role of the vast quantities of information available in customer relationship...