Ülkü Yüksel

Ülkü Yüksel is a Senior Lecturer - A/Professor at the University of Sydney Business School. Ülkü has made the move from industry to an academic career after a 13-year-long professional business career in the international services sector which framed the basis of the context of her research. Ülkü's recent research revolves around the application of consumer behaviour and marketing concepts in branding, sustainability and corporate-social-responsibility practices within services marketing, international business, and cross-cultural behaviour contexts. Specifically, she investigates how culture affects consumer motivation, information processing, and decision-making, informing marketers, managers, and social policy makers.

Publications

Technological Integration as a Catalyst for Industrial Development and Economic Growth
Technological Integration as a Catalyst for Industrial Development and Economic Growth
Bryan Christiansen, Ülkü Yüksel. © 2017. 272 pages.
The ubiquity of new technologies has led to significant developments across the globe. By utilizing the latest available innovations, countries can optimize their industrial and...