Marco Tregua

Marco Tregua is an Assistant Professor in Management at University Federico II of Naples. He has been lecturer at University L'Orientale of Naples and at Universidad de Jaén. He participated to national and international conferences and he published papers on value creation, management, and ethics on international journals; some of these papers are published in Journal of Business Ethics, International Journal of Entrepreneurial Behavior & Research, International Journal of Management Reviews, Journal of Service Theory and Practice, Knowledge Management Research & Practice, and International Journal of Public Sector Management. His main areas of interest are service studies, international management, and smart innovation.

Publications

Handbook of Research on Museum Management in the Digital Era
Handbook of Research on Museum Management in the Digital Era
Francesco Bifulco, Marco Tregua. © 2022. 412 pages.
While digital tools are not new to museum management, more activities are being performed through their use in order to attract visitors, enrich the cultural experience, vary the...
Museums in a Changing Context: Ten Challenges for Managers
Museums in a Changing Context: Ten Challenges for Managers
Marco Tregua, Tomás López-Gúzman, Francesco Bifulco. © 2022. 19 pages.
The purpose of this chapter is to track back the recent evolutions in the domain of museum management, as well as the upcoming changes. The factors shaping change will most...
The Long Way Towards Digitization: A Multivariate Analysis on Italian Museums
The Long Way Towards Digitization: A Multivariate Analysis on Italian Museums
Mauro Pinto, Marco Tregua, Giuseppe Lucio Gaeta, Francesco Bifulco. © 2022. 21 pages.
Digital transformation (or digitization) of museum heritage is a process that has increasingly spread in recent years and necessarily in the last two years due to the...