Margarida Pocinho

Margarida Pocinho is a Coordinator Professor at the Coimbra School of Health Technology - Polytechnic Institute of Coimbra Postdoctoral fellow at the University of Vigo, Faculty of Economic and Business Sciences PhD in Mental Health from Instituto Ciencias Biomédicas Abel Salazar - University of Porto Master in Clinical Psychology from Miguel Torga Institute of Higher Education (ISMT) Master in Drug Addictions and Psychosocial Pathologies by ISMT Post-Graduation in Management of Elderly Care Teams Master in Positive Parenting Post-Graduation in Contextual Cognitive-Behavioral Therapies in Psychological Disorders and Health Problems Post-graduation in crisis, emergency and catastrophe intervention by INSPSIC Diploma in HYPNOSIS by the Portuguese Society of Hypnosis and Motivation - SPHM Psychologist - Member of the Order of Portuguese Psychologists CP22864 Social Worker Data Analysis Specialist (SPSS/AMOS/IRAMUTEQ) Member of APCDP Autarch Founding Member of “Clinikamente.”

Publications

Artificial Intelligence in Relational Marketing Practice: CRM as a Loyalty Strategy
Artificial Intelligence in Relational Marketing Practice: CRM as a Loyalty Strategy
Jorge Figueiredo, Isabel Oliveira, Sérgio Silva, Margarida Pocinho, António Cardoso, Manuel Pereira. © 2024. 24 pages.
This chapter aims to address artificial intelligence as a driving force behind relationship marketing (RM) practices. In this sense, the communicational potential of the internet...
From Personalisation to Satisfaction: New Communication Strategies in Web Marketing
From Personalisation to Satisfaction: New Communication Strategies in Web Marketing
Jorge Figueiredo, Isabel Oliveira, Sérgio Silva, Margarida Pocinho, António Cardoso, Manuel Pereira. © 2024. 23 pages.
With the increasing diffusion of technologies and the use of the Internet, we are witnessing a rapid growth of cyberspace. This becomes a new means of communication in which...