Maria Antonella Ferri

Maria Antonella Ferri is Chair and Full Professor of Management at Universitas Mercatorum, where she teaches Strategy, Marketing and Management. She got a PhD in Business Management at The University Ca’ Foscari of Venice; she became researcher at the University of Rome “La Sapienza” and then Associate Professor at the Parthenope University of Naples. She is interested in strategic sustainability, social responsibility, management and marketing. She published several books and articles on these items on national and international journals such as TQM journal and Journal of Business Research.

Publications

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Iza Gigauri, Maria Palazzo, Maria Antonella Ferri. © 2023. 455 pages.
The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has...
Intelligent Packaging: A Strategy for Boosting Sustainable Marketing and Contributing to the Sustainable Development Goals
Intelligent Packaging: A Strategy for Boosting Sustainable Marketing and Contributing to the Sustainable Development Goals
Maria Palazzo, Iza Gigauri, Maria Antonella Ferri. © 2023. 17 pages.
Digitalization and sustainable development present a twin transition to the industry 5.0-based new normal. Companies try to achieve sustainability transformation through new...
Cultural Product Management from Environment to Territorial Context: Configuration of the Main Relationships
Cultural Product Management from Environment to Territorial Context: Configuration of the Main Relationships
Maria Antonella Ferri, Gandolfo Dominici, Gianpaolo Basile, Lucia Aiello. © 2015. 19 pages.
This chapter aims to represent the evolution of the cultural vocation of the territory with relation to the cultural product. The authors achieve this by adopting a holistic...
A Business Model for Accessible Tourism
A Business Model for Accessible Tourism
Maria Antonella Ferri. © 2015. 16 pages.
The present contribution aims to propose some research on business models in tourism, with a particular focus on accessible cultural tourism. This chapter takes up part of a...
Cultural Product Management from Environment to Territorial Context: Configuration of the Main Relationships
Cultural Product Management from Environment to Territorial Context: Configuration of the Main Relationships
Maria Antonella Ferri, Gandolfo Dominici, Gianpaolo Basile, Lucia Aiello. © 2014. 19 pages.
This chapter aims to represent the evolution of the cultural vocation of the territory with relation to the cultural product. The authors achieve this by adopting a holistic...
A Business Model for Accessible Tourism
A Business Model for Accessible Tourism
Maria Antonella Ferri. © 2014. 16 pages.
The present contribution aims to propose some research on business models in tourism, with a particular focus on accessible cultural tourism. This chapter takes up part of a...