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About Us

Minna-Maarit Jaskari

Minna-Maarit Jaskari is affiliated with the School of Marketing and Communication, University of Vaasa, Finland.

Publications

Building Strong Brands and Engaging Customers With Sound

In brand communication, from the nostalgic hum of radio jingles to the digital symphony of streaming platforms, the role of sound in shaping brand identity has emerged as a...

International Journal of Marketing and Sales Education (IJMSE)

Anju Bharti. Est. 2018.

The International Journal of Marketing and Sales Education (IJMSE) is a peer-reviewed publication featuring a diverse portfolio of contributions that advance teaching and...