Moritz M. Botts

Moritz Botts studied economics and management with a minor in media sciences at Leibniz University Hannover in Germany and Poznań University of Economics in Poland. He received his doctorate from European University Viadrina in Frankfurt an der Oder, Germany. He currently holds the position of assistant professor for marketing at Turkish-German University in Istanbul. His research focuses on international marketing, cross-cultural research and business ethics, with forthcoming publications in these fields.

Publications

How Would You Like Your (Sustainability) Influencer?: A Cross-Cultural Discrete Choice Experiment on Preferred Influencer Characteristics
How Would You Like Your (Sustainability) Influencer?: A Cross-Cultural Discrete Choice Experiment on Preferred Influencer Characteristics
Moritz M. Botts, Ömer Hurmacı. © 2024. 24 pages.
Despite influencer marketing being among the most popular digital marketing tools in practice, there are still many research gaps, especially when it comes to specific influencer...