Murat Unanoglu

Murat Unanoğlu has 20 years of work experience covering business life and academia in strategy development, technology adaptation, innovation, and entrepreneurship. He graduated from ITÜ Mechanical Engineering and received an Executive MBA degree from Boğaziçi University and a PhD degree in Management from İstanbul Bilgi University. During his management consultancy career, he run and managed projects covering institutionalization and strategic planning for companies in different sectors. In order to support young artists, he initiated an e-commerce site , which operates in the field of art in Turkey, in 2013. He has been teaching entrepreneurship at İstanbul Bilgi University MBA programs for the last five years. He also worked as a part time innovation advisor between 2019-2020 for the InoSuit Program developed by Turkish Exporters Assembly as a University – Industry Cooperation aims to increase the innovation capacity at firm level. He is currently working as an Assistant Professor in the Department of Business Administration in İstanbul Aydın University.

Publications

Enhancing Customer Engagement Through Location-Based Marketing
Enhancing Customer Engagement Through Location-Based Marketing
Amandeep Singh, Amit Mittal, Murat Unanoglu. © 2023. 300 pages.
Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether...
Cultural Marketing and Metaverse for Consumer Engagement
Cultural Marketing and Metaverse for Consumer Engagement
Amandeep Singh, Sandhir Sharma, Amrinder Singh, Murat Unanoglu, Sanjay Taneja. © 2023. 335 pages.
People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements...
Role of Sensory Marketing in Millennials' Online Food Aggregator Consumption Patterns: A Brand Equity Study
Role of Sensory Marketing in Millennials' Online Food Aggregator Consumption Patterns: A Brand Equity Study
Amrinder Singh, Amandeep Singh, Geetika Madaan, Murat Unanoglu. © 2023. 14 pages.
Due to the advanced technology knowledge, millennials are currently heralded as the generation that will change the world. The substantial change in millennials' eating...
Innovation as a Foundation for Creating Generic Value Propositions for Entrepreneurs
Innovation as a Foundation for Creating Generic Value Propositions for Entrepreneurs
Murat Unanoglu. © 2022. 15 pages.
This study is based on the generic value proposition concept that was emphasized in business model generation. The generic value propositions offered by international shoe brands...