Natasha Saqib

Natasha Saqib is currently working as Sr. Assistant Professor at the Department of Management Studies, University of Kashmir, India. She received her B.Sc. (Hon.) Industrial Chemistry from University of Kashmir, MBA from Islamic university of Science and Technology and Ph.D. from University of Kashmir, India. With over 14 years of experience in academia, Dr. Natasha has established herself as an experienced professional. Her academic journey includes significant contributions, evident in numerous research publications in esteemed journals such as the International Journal of Emerging Markets, Online Information Review, Journal of Entrepreneurship in Emerging Economies, Young Consumers, Journal of Tourism Analysis, International Journal of Innovation Science, Asia Pacific Journal of Innovation and Entrepreneurship, Management and Labour Studies, and PSU Research Review, among others.

Publications

Frugal Business Model Innovation in an Indian Emerging Market: A Case Study of Aravind Eye Care System
Frugal Business Model Innovation in an Indian Emerging Market: A Case Study of Aravind Eye Care System
Natasha Saqib, Altaf Ahmad Mathu. © 2024. 22 pages.
This study explores the idea of frugal business model innovation, with a particular emphasis on the Aravind Eye Care System in Indian emerging market as an excellent case study....
Addiction to Social Media: A Perspective
Addiction to Social Media: A Perspective
Natasha Saqib, Faseeh Amin, Altaf Ahmed Mathu. © 2024. 13 pages.
Researchers over the last decade have drawn attention to a new trend in social media use which has been described by some psychologists as social media addiction. Social media...
Sonic Branding in the Telecom Sector: A Case Study of Airtel's Jingle
Sonic Branding in the Telecom Sector: A Case Study of Airtel's Jingle
Natasha Saqib, Hardik Dhull, Sanskriti Agrawal. © 2024. 27 pages.
The purpose of this study is to explore the strategic utilization of sound and music in brand communication, known as sonic branding, with a particular emphasis on the telecom...
Business Model Innovation Through Digital Entrepreneurship: A Case of Online Food Delivery Start-Up in India
Business Model Innovation Through Digital Entrepreneurship: A Case of Online Food Delivery Start-Up in India
Natasha Saqib, Gowsia Bashir Shah. © 2023. 20 pages.
Aggregator business network models are quickly becoming critical enablers of digital transformation across various industries and are increasingly active in service start-ups...
Impact of Crisis on Tourist Destination: A Case of Kashmir, India
Impact of Crisis on Tourist Destination: A Case of Kashmir, India
Natasha Saqib. © 2020. 18 pages.
The purpose of this chapter is to examine the impact of crisis events in Kashmir on the demand for tourism in order to establish a better understanding of changes and trends in...
Development of Positioning Taxonomy for a Tourist Destination Ladakh, India
Development of Positioning Taxonomy for a Tourist Destination Ladakh, India
Natasha Saqib. © 2019. 44 pages.
Positioning strategies designed by organizations for the destinations might fail when implemented if they are designed from the organization's perspective and not from the...
Indian Tourism Industry: Current Trends and Future Outlook
Indian Tourism Industry: Current Trends and Future Outlook
Natisha Saqib. © 2019. 12 pages.
The tourism industry certainly has been a formidable pillar as an unfailing and reliable source of revenue and capital for many nations. Many countries have been elevated from...