P. Valan

Peter Valan is a multifaceted educator and researcher with a penchant for integrating technology and marketing. With an MBA in Marketing & Hospital Administration, he began his career as a Marketing Executive and transitioned into academia as an Assistant Professor at Don Bosco College. Currently, Mr Valan holds the position of Researcher in AI-driven Marketing at the Vellore Institute of Technology. His interests encompass AI in marketing, innovative pedagogy, and digital learning environments. He has played a pivotal role in guiding students’ careers, upskilling initiatives, and establishing academic collaborations. As a Resource Person for faculty development programs, Mr Valan shares his expertise on digital trends and citizenship. Mr Valan’s research focuses on the intersection of AI and marketing, exploring how artificial intelligence can revolutionize marketing strategies. With a commitment to lifelong learning and a passion for sharing knowledge, he actively contributes to the academic and professional community.

Publications

Examining User Understanding and Perceptions of E-Commerce Data Privacy, Security, and Protection
Examining User Understanding and Perceptions of E-Commerce Data Privacy, Security, and Protection
Jeganathan Gomathi Sankar, Arokiaraj David, P. Valan. © 2023. 27 pages.
The objective of this study is to investigate the level of understanding that internet users have regarding data privacy, security, and protection. The study aims to determine...
Various Models to Evaluate Quality in the Service Industry
Various Models to Evaluate Quality in the Service Industry
Jeganathan Gomathi Sankar, Peter Valan, M. S. Siranjeevi. © 2020. 14 pages.
Service quality has turned out to be the most important topic of consideration to academicians and practitioners. It has been proven that the influence of service quality on...