Pedro Mendonça Silva

Pedro Mendonça Silva ( ) is a professor in the management department at the Polytechnic of Porto – Institute of Accounting and Administration (ISCAP), and a researcher at CEOS.PP-Centre for Organizational and Social Studies of P.Porto. He completed his Ph.D. Economics and Business Sciences from the University of Aveiro, in 2021. His research interests include event management, sales management, circular economy, entrepreneurship, internationalization, and digital marketing. He has published articles in international peer-reviewed journals and has participated in several international conferences.

Publications

The Mediating Role of E-Consumer Informedness Between Digital Usability and Responsible E-Shopping: Post-COVID-19 Period
The Mediating Role of E-Consumer Informedness Between Digital Usability and Responsible E-Shopping: Post-COVID-19 Period
Joana Santos, Ana Pinto Lima, Pedro Mendonça Silva. © 2023. 20 pages.
The study aims to understand how pro-responsible e-shopping behaviour proceeded during the COVID-19 pandemic. Structural equation modelling is used in the study. A field survey...
Salesmanship Skills in COVID-19 Times: Is There Any Impact on Sales Strategy Implementation and Performance?
Salesmanship Skills in COVID-19 Times: Is There Any Impact on Sales Strategy Implementation and Performance?
Pedro Mendonça Silva, José Freitas Santos, Victor Ferreira Moutinho. © 2022. 15 pages.
The activities that depend on direct interaction with the customers were the most affected by COVID-19's restrictions. These include the activities developed by salespeople....