Pratap Chandra Mandal

Companies should ensure environmental sustainability and promote sustainable marketing in their business actions. The objective of the study is to analyze environmental...

Companies require superior services to succeed in the competition. They realize and understand the new service realities in the 21st century. The objective of the study is to...

It is imperative for companies and businesses to satisfy not only their own interests but also the interests of the community and society. The objective of the study is to...

Companies focus on developing relationships and marketing partners to generate customer value and to receive value in return. However, companies should be selective in developing...

Companies should focus on customer lifetime value, its management, and on profitable customers for company growth. The objective of the study is to analyze customer lifetime...

Service companies should generate and deliver superior services and manage service quality. The objective of the study is to analyze the various aspects of management of service...

Companies and businesses operate in a competitive environment. Market forces are shaping new marketing realities for companies. The objective of the study is to conduct an...

Companies adopt marketing practices to delight their customers, generate revenues and profits, and to create customer relationships. However, companies may focus on their selfish...

Companies conduct marketing research to generate customer insights. Marketing research involves public policy and ethical issues. The objective of the study is to analyze such...

Marketing is about engaging customers and managing profitable customer relationships. Marketers aim to create value for customers in order to capture value from customers in...

Companies adopt marketing practices to delight their customers, develop customer relationships, and generate revenues and profits. However, sometimes, companies focus solely on...

Innovation and differentiation are imperative for companies to sustain in the competition. Innovation and differentiation are possible more in services than in physical products....

Companies are in business to generate revenues and profits and achieve business excellence. Now-a-days, companies are becoming sensitive towards their social responsibilities of...

Companies and businesses operate with the primary objectives of generating revenues and profits for themselves. In the present business scenario, apart from ensuring consumer...

Consumer expectation is a crucial factor that leads to consumer satisfaction. In this competitive environment, brands must be aware of consumer expectations. The coronavirus...

Companies require building and maintaining customer relationships to achieve excellence in the digital age. Companies should be selective and should develop relationships with...

The study compares the impacts of Covid-19 to past disease outbreaks, disruptive events, and examines the current effects of the pandemic in general and on the tourism industry...

Companies require understanding the needs, wants, and preferences of customers and generating relevant customer insights to serve them well. Customer insights can be generated...

Companies should embrace innovation and introduce new products to succeed in the competitive business environment. The objective of the study is to underline the importance of...

Organizations incorporate innovation in their processes to grow and to achieve business excellence. Although innovation is a pervasive term, it appears to be elusive because of...

Multinational companies enter markets with emerging economies to expand their businesses. Multinationals need to obtain marketing intelligence to understand the emerging markets...

Multinational companies focus on emerging markets and expand their businesses into such markets for better opportunities. Companies require collecting marketing intelligence to...

Companies require collecting information and generating intelligence about their customers to attract, influence, and to develop relationships with them. Companies employ direct...

Companies and businesses operate in an uncertain business environment. The environment is more turbulent during a recession or an economic downturn. Investments done by firms are...

It is imperative for companies to focus on innovation and new product development. Companies require generating effective ideas for new products. The objective of the study is to...

Organizations should have a focus on new product development and innovation to succeed in the competitive business environment. The objective of the study is to understand how...

Companies require understanding the innovation imperative and the importance of managing innovation in organizations. The objective of the study is to analyze the importance of...

The front end of new product development consists of generating ideas and selecting the best idea from the idea pool. It becomes challenging for the companies to select the best...

Customer databases and database marketing play important roles in marketing intelligence and in building and developing customer relationships for organizations. Development of...

Companies require managing customer satisfaction and loyalty to achieve growth. The objective of the study is to analyze how companies manage customer satisfaction and loyalty....

Development in information technology helps companies to build customer databases, perform database marketing, and do relationship management. The study discusses the various...

Companies cannot make decisions without proper information about their customers. The study discusses the various ways that companies collect customer information, store the...

Companies collect customer information in marketing research to understand customers and generate customer insights. Various public policy and ethical issues are associated with...

Private labels are developed and sold by retailers and wholesalers. Private labels are gaining in importance and are competing with established brands. Private labels succeed...

Multinationals operating in global markets require analyzing several pricing considerations. They require setting appropriate prices of their products for each of the markets...

Companies adopt pricing policies to maximize the revenues and profits generated. Some of the policies are not fair. Major public policy issues in pricing include unfair pricing...

Institutional and government markets constitute not-for-profit market with the main objective of general welfare of people. Such markets are characterized by low budgets and...

E-commerce has become an important marketing channel with the increasing usage of internet by customers. Companies use both physical intermediaries and online distribution...

Companies providing services operate in a dynamic business environments. They require understanding and appreciating the new service realities. They should devise and implement...

Positioning and branding in the minds of the target market are imperative for any company. Small businesses find it challenging because of limited resources and budgets. Small...

Luxury brands possess specific characteristics which are different from that of other brands and require special considerations for marketing and promotion. The target market of...

Companies adopt pricing strategies to maximize their profits. However, in light of an ongoing pandemic, these strategies have been put under the scanner across industries....

Companies collect customer information, store the information in databases, and analyze it to generate customer insights. The study focuses on the roles of customer relationship...

Innovation, differentiation, and e-adoption are imperative for companies to sustain in the competition. It is difficult to innovate and differentiate physical products. Service...

Companies require generating revenues and profits to sustain in the competition and to achieve business excellence. At the same time, companies should be aware about and...

Multinationals require analyzing a number of pricing considerations while competing in globally. Firms require setting different and appropriate prices of their products for each...

The business environment is uncertain. It becomes even more turbulent during recession. This uncertainty directly affects the investments made by firms. Firms hesitate to invest...

The retail environment is changing rapidly. The competition is getting tougher. Some of the developments taking place include tighter consumer spending; new retail forms;...

Positioning and branding in the minds of the target market are imperative for any company. Small businesses find it challenging because of limited resources and budgets. Small...

The marketplace is changing rapidly due to a number of forces, which include technology, globalization, social responsibility, and consumer concerns about sustainability. The new...

The marketplace is changing rapidly and is different from what it used to be previously. Today's marketplace has access to more information, is more competitive, and...

Continual innovation is imperative to sustain competition. Companies require generating innovative product ideas and implementing them. Companies require understanding customer...

Different products and brands come from different countries. Consumer perceptions and country images are developed because of country of origin. Country of origin affects global...

Companies require capturing relevant marketing information and marketing intelligence about customers to understand their requirements, formulate marketing strategies, serve them...

Companies adopt pricing policies which maximize their revenues and profits generated. Sometimes, those pricing policies are not fair. The major public policy issues include...

Companies require information about customers to understand them, know their preferences, and develop relationships with them. Companies employ a number of direct and digital...

Companies require introducing new products in the market and manage product innovation properly to remain ahead in the competition. Innovative firms should adopt a...