Sandhir Sharma

The Metaverse, an expanding digital space, is at the forefront of a technological revolution that will redefine how we interact with the digital world. Yet, as this fascinating...

In today's landscape of leadership and management, a pressing issue confronts professionals at all levels. Traditional leadership paradigms, including emotional intelligence...

Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing...

The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to...

In today's rapidly evolving business landscape, leaders face unprecedented challenges in navigating complex organizational dynamics, fostering innovation, and driving...

Understanding brain science helps in navigating the rough terrain of diverse workforce in organizations. Human potential in itself has infinite capabilities to bring in real...

Managers and other leaders have a responsibility to facilitate the adjustments that are required to improve workplace happiness and productivity in the months following the...

People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements...

The global economy of the 21st century is characterized by increased complexities, interconnectedness, velocity, transparency, and power diffusion. Successful businesses create...

The term “consumer behaviour” represents an important concept in the discipline of marketing management. In fact, it's one of the most researched aspects of the discipline...

Marketing, the lifeline of businesses, truly gives zest to the corporate and makes a striking difference to the brand and its equity. The ethos of marketing keeps changing with...

Firms all across the world have been investing substantially in data analytics, and analysts predict a 60% increase in investment in customer analytics by the year 2023. The...

Due to its convenience and time-saving features, as well as the fact that companies provide significant discounts on products compared to brick-and-mortar stores, online shopping...

This case study reflects the journey of a woman academician turned into edupreneur in the field of higher education in a developing economy. Dr. Madhu Chitkara has developed a...

In organizations, leadership development is considered one of the critical success measures for the growth of high potential employees. This case study examines the neuro...

Electronic waste is one of the most challenging problems faced by the globe today. In order to solve it in an efficient and effective manner, this chapter highlights the role of...

Blockchain technology can be easily considered one of the most revolutionary innovations of our times. The open ledger has proved enormously beneficial for the financial sector...

The purpose of this study is to assess customer preferences in the digital era from online payments while shopping from omni channel retail. This study used demographic and...

Today, an increasing number of firms are embracing blockchain as part of their efforts to achieve operational efficiency and improve performance, thereby acting as a catalyst to...

This study attempts to identify the factors that drive employee engagement in the banking industry. The empirical setting of the study was fourteen Indian banks. A survey with...

Entrepreneurial ecosystems enhance economic activities and growth in emerging economies. Such ecosystems sustain entrepreneurial ventures that provide a great push to the...

Enthusiastic information, the capacity to know and direct personalities and sentiments inside the self, adds to feasible drive in associations. Four critical pieces of...

This study aims to explore the benefits and challenges in implementing the flipped classroom model in business education. Empirical analysis of the views of 346 teachers engaged...