Valentina Chkoniya received her PhD in Technical Sciences by Murmansk State Technical University, Russia, in 2003. Actually, she is a professor at the University of Aveiro, member of GOVCOPP, Portugal, and managing partner of VT Mar (company in the marketing intelligence market). Valentina Chkoniya is a highly professional and experienced professor with a deep understanding and knowledge regarding the business, based on a deep strategic perspective and building on more than 20 years of experience. Her current research interests include data analysis, decision support systems, marketing research, consumer behaviour and information technologies for retail.