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About Us

Victoria Pistikou

Victoria Pistikou is currently affiliated with Democritus University of Thrace.

Publications

Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches

By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for...

Handbook of Research on Future Policies and Strategies for Nation Branding

By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for...