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In English MTV stands for Music Television and MV stands for Music Video (Feng, 2022). In fact, since the birth of MV, its production concept has far surpassed the technical means of TV (Calefato et al., 2022). Today, with the increasingly developed network technology, the MV that used TV as the main communication medium in the early years has gradually “transferred” to the network medium (Karim et al., 2022). Secondly, in the award setting of some foreign professional music awards, MV is also used as the title of this art form. For example, the Grammy Awards, one of the most important awards in the US recording industry and the world music industry, take “Music Video” as one of the award settings and subdivide it into “Best Short Music Video” and “Best Long Format Music Video” (De‐Deus et al., 2022). The name of MTV is unsubstantiated (Ferguson et al., 2022). The author once asked friends living in the United States, the United Kingdom, and other places about what we call MTV in their daily life, and the answers they got were all MV or its full name Music Video. The MTV they call it there is only one thing, and that is the MTV channel (Nakano & Washizu, 2022). In the early 1990s, music TV began to be introduced to China, and MTV became its code name. After that, the United States filed a complaint against CCTV, because CCTV used its special name, MTV, without authorization from the American Music TV Channel (Liu et al., 2021). Therefore, the Chinese national TV station used the Chinese “Music TV” as the general name for MV (Comba et al., 2021). Yang Yue, deputy manager of the Performing Arts Department of the MTV Chinese Channel, pointed out in the article “The MV is habitually called MTV has a very bad influence on us” in the 12th issue of Rolling Stone magazine in 2006: “Everyone is accustomed to ‘music video’ or ‘music video’. ‘Music TV’ is called MTV, and the detriment to the brand is huge.” MV is an art type that uses TV pictures to supplement the information and content that music can’t cover, and presents the interpretation of music with TV pictures at the same time. With the rapid development of micro video technology and network technology, micro video has been rapidly popularized. MV, which expresses the connotation of songs through video pictures, has been recognized and loved by vast audiences. Combining MV and micro video, with the help of mobile devices and platforms, it has broken all kinds of restrictions of traditional movies, TV, and animation, and has become a new highlight of cultural communication in the new era.
The city of Chenzhou is located in the southeast of Hunan Province, China, and in the area where the Nanling mountains and the Luoxiao mountains intersect and the Yangtze River system and the Pearl River system diverge. It has been a place from the Central Plains to the South China Coast since ancient times. It has a long history, a galaxy of talents, and rich resources. Chenzhou now has jurisdiction over one city, two districts, and eight counties. There are eleven administrative counties and 156 townships with unique historical culture, revolutionary culture, folk culture, and ecological cultural resources. The local culture is made into an MV in the form of story-like micro-videos, and the dissemination of Chenzhou local culture is promoted through elements such as pictures, music, stories, light and shadow, and text (Fahrudin & Winarni, 2021). Through investigation, it is found that the existing local songs in Chenzhou can be roughly divided into network adaptation songs and original songs (Liu, 2021). In recent years, the songs that have been widely sung include “Singing on the East River and Lake”, “I am waiting for you in Mangshan,” “My Chenzhou, My Home,” “Chenzhou Girl, “Chenzhou,”, as well as “Tongtian Beauty Waiting for You,” “Jiahe Morning Wine,” “Linwu Oil Tea Fragrance,” “Dongjiang Lake Boating,” “Flying Mountain,” and other songs (Pan et al., 2020).