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Internet of Things (IoT) is a highly information intensive and information centric technology. It is not a buzz word but a reality. IoT technology heavily relies on Information Technology (IT). This IoT technology using IT acts to acquire, store, process and communicate information (data) from one object to another object without intervention of human being. It works as an automated device (Kardaras & Papathanasiou, 2001). During the last three decades, use of many innovative technologies in India has been rapidly enhanced. Of late, new entrant is IoT. The IoT technology may be interpreted as “The term Internet of Things generally refers to scenarios where network connectivity and computing capability extends to objects, sensors and everyday items not normally considered computers, allowing these devices to generate, exchange and consume data with minimal human intervention.” (Rose et al., 2015). This IoT technology helps to communicate necessary information from one object to other object without human intervention (Shih & Fang, 2004). Within 2020, more than 30 billion devices will be wirelessly connected (ABI Research, 2013). The functions of IoT are carried out by objects. The objects can communicate with the help of internet (Uckelmann et al., 2011). This technology is a new technology. Its idea was first published by Ashton of MIT, USA long back in the year 1999 (Gao & Bai, 2014). IoT includes a technology where objects are fitted with antenna and a microchip for communication without human intervention (Welle, 2012). In the IoT devices, data will be generated, stored and communicated. It is an extended use of internet. With the use of IoT in India, huge business opportunities are expected to be generated (Jayashankar et al., 2018). IoT has an effective contribution towards realization of consumer behavior. To realize consumer behavior is important to stay competitive. Presently, the products have become commoditized. It has become tough to understand consumer behavior in the crowded field. For this, data analysis in the real time scenario is essential. This is not well attuned to the cloud computing architecture. This has necessitated to take help of IoT which is a smart connected device. With the help of IoT embedded devices, faster access of data can be achieved that will help for analysis of data quickly beneficial for making critical decision by the consumers. This has ignited the necessity for massive spread of use of IoT enabled devices in India.