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TopAttitude
Attitude is related to the assessment of the desirability of performing a behavior, by an individual (Hall & Fenton, 1997). Foregoing research show that an individual’s attitude is influenced by external factors such as system features, training, documentation, compatibility, and user support (Davis, 1989; Vijayasarathy, 2004). Attitude has a significant relationship withi ndividual behavior on the assessment of an advanced technology (Moon & Kim, 2001; O’Cass & Fenech, 2003; Van der Heijden, 2003). Relative advantage is related to the degree to which adopting the IT innovation is perceived as being better than using the practice it supersedes (Karahanna, Straub, & Chervany, 1999). Compatibility is related to the degree to which an innovation is perceived as being consistent with the values, past experiences, and needs of the potential adopter (Adams, Nelson, & Todd, 1992; Venkatesh, 2000). Moral compatibility represents an individual’s perception of a responsibility to perform or refuse to perform a certain behavior (Adams, 1992, Banerjee, Cronan, & Jones, 1998). A system that is difficult to use is less likely to be accepted since it requires user to put significant determination and interest (Teo & Pok, 2003).