2.1. E-Commerce
According to Miletsky (2010) electronic commerce is also known as e-commerce. It is the use of online websites for buying and selling product and service. E-commerce lesser used by B2B (Business to Business) and were used more in B2C (Business to Consumers).
Miletsky (2010) argues that there are several aspects that encourage demand to shop online. From the consumers’ perspective, convenience is one of the key factors that encourage most consumers to shop online, as online stores could be accessed from everywhere and at anytime. It is very convenient for working people as they could shop from home without a need to travel and waste their time.
Despite all the benefits, there are some drawbacks about online shopping (Miletsky, 2010). Payments are non-cash means that it is less secure as consumers personal identity and privacy could be figured out while making an online payment. Online transactions are less secure than physical transaction, therefore leading to a lack of trust. Firthermore, when buying online, the customers are not able to touch the product physically and check the quality of the product Lastly, there is a lack of assistance in online store (Miletsky, 2010).