E-Commerce in Small and Medium Enterprises in Sri Lanka

E-Commerce in Small and Medium Enterprises in Sri Lanka

Kennedy D. Gunawardana
Copyright: © 2018 |Pages: 15
DOI: 10.4018/IJSKD.2018040104
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Abstract

The growth of information technology in the business world is spreading at a phenomenal rate. The success of a business organization stands at the usage of IT in their business. Growth of e-commerce is the new born business method, which has originated through an extensive usage of IT in their business. This study will focus on the level of adoption of e-commerce in a population of 30 SMEs under the BOI, the relationship between firm-based characteristics and the adoption of e-commerce and also more importantly find out the critical success factors and discover potential benefits of adoption of e-commerce in SMEs. The results on the adoption of e- commerce showed a significant relationship with the two firm-based characteristics. That is management involvement and adoption of IT. The study also identified e- marketing and supplier service as the critical success factors in adoption of e-commerce.
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2. Literature Review

There have also been a number of perspectives investigated with regard to e-commerce adoption and SMEs in recent studies. Of particular interest is the study by Wymer and Regan (2011) who have investigated the influential factors in the adoption of e-business and e-commerce technologies by SMEs. Further to this, Grandon et al. (2011) have compare e-commerce adoption theories, While Neilson et al. (2010) have examined the international perspective of the development of e-business by wine industry SMEs, and Beynon-Davies (2010) has considered e-business as a regional development driver. Additionally, scupola (2009) has studied the perspectives of e-commerce adoption by SME s in Australia and Denmark, and Williams et al. (2010) have explored small business sale growth in the UK and internationalization links to web site functions.

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