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Entrepreneurship is an act of creating new economic entities. Entrepreneurs realize innovation by completing “creative destruction” activities, and innovation is an important driving force to promote national economic development. At this stage, the world is facing the test of COVID-19, and the domestic economic development is also facing great pressure. The Chinese government has comprehensively promoted the policies of “mass entrepreneurship and innovation” and “employment driven by entrepreneurship” (Ai, 2020). Innovation and entrepreneurship education in colleges and universities are a higher education measure to meet the individualized development needs of college students, improve the comprehensive quality of college students' innovation and entrepreneurship, and promote the construction of an innovative country by taking measures such as adjusting and re-establishing the professional curriculum and innovation and entrepreneurship curriculum system, optimizing the structure of teachers, enriching and developing teaching methods and teaching effect evaluation systems, and building an innovation and entrepreneurship practice teaching base in an all-round way. Under the current background, college students have become the leaders and pioneers in the wave of entrepreneurship in China (Ai, 2020). Facing the new entrepreneurial model of social entrepreneurship, although many students have realized the social significance it carries and the value of personal development, the confidence in social entrepreneurship is insufficient, and the participation rate of entrepreneurship is not high (Yuan & Hu, 2021). However, the proportion of the number of college students starting businesses to the total number of college students is about 1.4%, far lower than the level of 20-30% in developed countries. Entrepreneurship is a process of opportunity identification, and there is a strong relationship between willingness and action. It is particularly necessary to study college students' entrepreneurial intentions scientifically, find out the key influencing factors among many factors that may affect their entrepreneurial intentions, and propose targeted measures on how to cultivate and improve their entrepreneurial intentions. This study identifies the factors that affect college students' social entrepreneurship willingness from the perspective of individuals and colleges, and introduces the social environment as a moderating variable to analyze in its role in the generation of various factors and college students' social entrepreneurship willingness (Zhou & Zhou, 2022).