What Has Been Learned from Emergent Music Business Models?

What Has Been Learned from Emergent Music Business Models?

Savvas Papagiannidis (Newcastle University, UK) and Joanna Berry (Newcastle University, UK)
Copyright: © 2007 |Pages: 15
DOI: 10.4018/jebr.2007070103
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Abstract

The article investigates lessons learned from the emergence of new music industry business models and assesses how these might inform the rapidly developing online video and television marketplace. It describes the background and traditionally prevailing business models for both content processes, providing a context against which technologically mediated changes can be understood. The practical effects of technological changes are illustrated through a series of case studies, subsequent to which alternative frameworks for music and video content online are proposed. The initial results of these changes are thus demonstrated, and the article identifies requirements for further research in this rapidly changing and increasingly turbulent field of research.

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