The Internet as a Complementary Resource for SMEs: The Interaction Effect of Strategic Assets and the Internet

The Internet as a Complementary Resource for SMEs: The Interaction Effect of Strategic Assets and the Internet

Frank Schlemmer (Queen’s University of Belfast, Northern Ireland) and Brian Webb (Queen’s University of Belfast, Northern Ireland)
Copyright: © 2009 |Pages: 24
DOI: 10.4018/jebr.2009010101
OnDemand PDF Download:
$37.50

Abstract

It has been suggested that the Internet can be used to leverage a firm’s strategic assets. However, empirical research on complementarity is still rare and frequently inconclusive, especially in the context of small and medium-sized enterprises. We propose a theoretical framework with the independent variables business resources, dynamic capabilities and IT assets. Survey data of 146 small firms suggest that the Internet is complementary with business resources and dynamic capabilities but not with IT assets. Therefore, the framework may enable small firm managers to create competitive advantage by identifying strategic assets that are complementary with the Internet. Furthermore, our research our research highlights the threat of an over-investment in IT assets.

Complete Article List

Search this Journal:
Reset
Open Access Articles: Forthcoming
Volume 13: 4 Issues (2017): 1 Released, 3 Forthcoming
Volume 12: 4 Issues (2016)
Volume 11: 4 Issues (2015)
Volume 10: 4 Issues (2014)
Volume 9: 4 Issues (2013)
Volume 8: 4 Issues (2012)
Volume 7: 4 Issues (2011)
Volume 6: 4 Issues (2010)
Volume 5: 4 Issues (2009)
Volume 4: 4 Issues (2008)
Volume 3: 4 Issues (2007)
Volume 2: 4 Issues (2006)
Volume 1: 4 Issues (2005)
View Complete Journal Contents Listing