Authored References

About the Collection

Written entirely by up to five authors, Authored References are comprised of illustrative chapters that delve into emerging research in niche areas. Though similar to an Edited References, these books tend to be smaller and more compact, featuring focused discussions on key models, methodologies, and concepts from a narrowed point-of-view.

Authored References are beneficial resources for researchers who are looking for additional content to enhance their studies. Faculty and students alike will find these titles to be indispensable accompaniments for both graduate and undergraduate courses.



Authored Reference Publications:

Rethinking Market Research for Global Business Integration
Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico)
Release Date: September 2017. Copyright © 2018. 286 pages. $235.00
Market uncertainty, created by growing competitive dynamics among firms, has proven that conventional strategic plans have little success in the modern corporate sec...
Spatial Analysis Techniques Using MyGeoffice®
João Garrott Marques Negreiros (Saint Joseph University & Polytechnic Institute of Macao, China)
Release Date: September 2017. Copyright © 2018. 385 pages. $225.00
Advancements in technology have paved the way for innovative developments in geographic information systems. This has led to the creation of new platforms for spatia...
Technology-Enhanced Human Interaction in Modern Society
Francisco Vicente Cipolla-Ficarra (Latin Association of Human-Computer Interaction, Spain & International Association of Interactive Communication, Italy), Maria Valeria Ficarra (Latin Association of Human-Computer Interaction, Spain & International Association of Interactive Communication, Italy), Miguel Cipolla-Ficarra (International Association of Interactive Communication, Italy), Alejandra Quiroga (Universidad Nacional de La Pampa, Argentina), Jacqueline Alma (Electronic Arts – Vancouver, Canada), Jim Carré (University of The Netherlands Antilles, Curaçao)
Release Date: September 2017. Copyright © 2018. 271 pages. $205.00
Technology has changed the way people carry out their daily lives and communicate with one another. Society has become dependent on technology and with that comes th...
Building Brand Equity and Consumer Trust Through Radical Transparency Practices
Elena Veselinova (Goce Delčev University of Štip, Macedonia), Marija Gogova Samonikov (Goce Delčev University of Štip, Macedonia)
Release Date: August 2017. Copyright © 2018. 457 pages. $225.00
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumer...
Numerical and Analytical Solutions for Solving Nonlinear Equations in Heat Transfer
D.D. Ganji (Babol University, Iran), Roghayeh Abbasi Talarposhti (Babol University, Iran)
Release Date: August 2017. Copyright © 2018. 200 pages. $195.00
Engineering applications offer benefits and opportunities across a range of different industries and fields. By developing effective methods of analysis, results and...
Complementary and Alternative Medicine and Kidney Health
Mayuree Tangkiatkumjai (Srinakharinwirot University, Thailand), Annalisa Casarin (The NIHR Research Design Service East of England, UK), Li-Chia Chen (University of Manchester, UK), Dawn-Marie Walker (University of Southampton, UK)
Release Date: August 2017. Copyright © 2018. 275 pages. $265.00
The diagnosis and treatment of disease is a primary concern for health professionals and all of society. With the growing use of alternative medicine, patients can r...
Dynamic Stability of Hydraulic Gates and Engineering for Flood Prevention
Noriaki Ishii (Osaka Electro-Communication University, Japan), Keiko Anami (Osaka Electro-Communication University, Japan), Charles W Knisely (Bucknell University, USA)
Release Date: August 2017. Copyright © 2018. 603 pages. $245.00
Hydraulic gates are utilized in multiple capacities in modern society. As such, the failure of these gates can have disastrous consequences, and it is imperative to...
Advanced Cloud Computing Security Techniques and Applications
Ihssan Alkadi (Independent Researcher, USA)
Release Date: July 2017. Copyright © 2018. 350 pages. $225.00
The use of cloud computing has tremendously increased in popularity in recent years. However, with this advance in technology, new concerns about data security have...
Computational Techniques for Modeling Atmospheric Processes
Vitaliy Prusov (University of Kyiv, Ukraine), Anatoliy Doroshenko (National Academy of Sciences, Ukraine)
Release Date: July 2017. Copyright © 2018. 299 pages. $205.00
Meteorology has made significant strides in recent years due to the development of new technologies. With the aid of the latest instruments, the analysis of atmosphe...
Large-Scale Fuzzy Interconnected Control Systems Design and Analysis
Zhixiong Zhong (Xiamen University of Technology, China), Chih-Min Lin (Yuan Ze University, Taiwan)
Release Date: June 2017. Copyright © 2017. 130 pages. $175.00
Large-scale interconnected systems have become more prominent in society due to a higher demand for sustainable development. As such, it is imperative to create effe...