Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness

In an era characterized by the swift transformation of technology, organizations must adjust in order to maintain competitiveness within the hospitality sector. "Marketing Tech-Infused Hospitality: Upskilling Frontline Employees for Competitiveness" is a comprehensive book for hospitality businesses seeking to incorporate technology into their activities in order to empower and upskill the frontline workers for competitive edge. This book covers variety of topics, such as the influence of technology on the hospitality sector, identifying the necessary competencies for frontline staff in a technology-driven setting, creating training programs, utilizing technology for customer service and interaction, and the future of technology-integrated hospitality.

This publication will significantly impact the research community by addressing a critical gap in the literature. While much attention has been given to the technological advancements in the hospitality industry, there is limited research on the role of frontline employees and how they can be upskilled to leverage these technologies effectively. By providing practical insights, case studies, and best practices, this book will contribute to a better understanding of how technology can be used to enhance the skills of frontline employees and improve customer experience in the hospitality industry. This book will help readers gain a better knowledge of how technology may be utilized in the hospitality sector to improve customer experience and frontline employee abilities by offering case studies, best practices, and practical insights.

The intended audience of this book is: I. Professionals like hotel managers, restaurant owners, and event planners II. Human resource managers who are responsible for training and upskilling of frontline employees. III. Academician as well as trainers in hospitality management programs. IV. Researchers and students interested in the convergence of technology and hospitality will also benefit from the book's insights into emerging trends, best practices, and the future of tech-infused hospitality.