"Pagani delivers a thoroughly investigated analysis of a 'hot' emerging market segment, its origin, and its profile. Every possible angle is examined, all relevant questions are covered, every subject area is structured. To complete comprehensiveness, the book closes with an outstanding glossary, explaining every expert-term ever used."
– Malte Clavin, The International Journal on Media Management (linked to http://www.mediajournal.org/modules/pub/view.php/mediajournal-153), Volume 5, No. IV, Winter 2003
I think that this book is the first work which offers an accurate analysis of interactivity, and all opportunities created by digital convergence which can be exploited. This book has a dual utility: I think it is the first book which measures the potential for IT convergence (chapter 2) and that describes various digital services which can be broadcast through different systems. It identifies unsolved problems (chapter 3), trying to estimate the economic implications of digital technologies (chapter 4) and giving a definition and a whole analysis of digital interactive television and its positioning along the multimedia value chain. This work interests not only an academic audience but also middle management and executives of media companies which want to understand their new business opportunities (chapter 6) and particularly the repositioning of content provider, the new role of network provider and the "dictatorship" risk of service provider.
– Bruno Maria Somalvico, Assistant to the CEO Rai RadioTelevisione Italiana
This Book provides an essential insight to the opportunities created by the digital convergence. Ease of explanations for non-technical readers and completeness of the treated subject make it a must reading for anyone wishing to make the most of these opportunities.
– Danilo Schipani, Valdani Vicari & Associati, Italy
The book is an invaluable resource for any student of 'digital divergence' and presents accurate, clear and highly significant strategy solutions.
– Raymond Hackney, Manchester Metropolitan University Business School, UK
Professor Pagani offers the researcher and practitioner an interesting book where topics like convergence, digital economy and the development of ICT (Information Communication Technology) show critical elements to keep in mind in order to understand digital interaction and a complex and changing business in the digital environment.
– Jeimy J. Cano, Ph.D, Newport University, Columbia
The book treats the process of convergence among digital platforms and among contents through an analysis equilibrated and carefully considered, as, on one side it refers to all the literature that treated the same topic but discontinuously and partially, on the other side, it bases over strong quantitative surveys and detailed field research.
– VANESSA MANZIONE, UNIVERSITA' BOCCONI, Italy