Professor at Instituto Superior de Contabilidade a Administração do Porto, of the Polytechnic Institute of Porto. Researcher at CEOS - Center for Organizational and Social Studies. Editor-in-chief at International Journal of Marketing, Communication and New Media. Author. Trainer of executives.
Master in Marketing and Specialist in Marketing and Advertising. PG in Human Resources. Law graduate. Current director of Slow&Flow - Marketing, Comunicação e Gestão de Territórios, Unipessoal Lda. Training Director at ANJE between 1998 and 2003. Chief of Staff to the Mayor of Penafiel between 2002 and 2006. Director of Penafiel Ativa - Empresa Municipal, between 2003 and 2007. Former Vice-President of ASAS between 2003 and 2005. Current member of its governing bodies. Member of the Board of AGAVI. Senior consultant and university lecturer since 1993, in the areas of Marketing, Communication and Image and Human Resources. He is currently a lecturer at the School of Management of the Polytechnic Institute of Cávado and Ave, on the Business Management degree and the Masters in Marketing and Tourism Marketing. He also teaches at the Instituto Superior de Ciências Empresariais e de Turismo, in the areas of Entrepreneurship and Marketing, having taught the Political Marketing course. He is the coordinator of the books "EMPRESARIATO - Casos de Sucesso na Internacionalização e no Branding and SUCESS FULL - Casos de Sucesso nas Autarquias Portuguesas" and Territorial Intelligence, published by Idioteque. He has attended several courses and seminars on Political and Electoral Marketing with Brazilian consultants Marco Item and Carlos Manhanelli.
Communications advisor since 1983, in various municipalities and public organizations, namely the Vila Nova de Famalicão and Porto City Councils and the Ministry of Internal Administration.
Communications and marketing consultant since 2002, in various public and private institutions.
Founder and manager of the communication company Omnisinal since 2003.
Director and lecturer at ESJ - Escola de Jornalismo do Porto, since 2018.
University lecturer