Applying Service CAD System to Value Customization

Applying Service CAD System to Value Customization

T. Sakao (Darmstadt University of Technology, Germany and The University of Tokyo, Japan), Y. Shimomura (Tokyo Metropolitan University and the University of Tokyo, Japan), A. Simboli (University “G.d’Annunzio”, Italy) and A. Raggi (University “G.d’Annunzio”, Italy)
Copyright: © 2007 |Pages: 24
DOI: 10.4018/978-1-59904-039-4.ch013
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This chapter introduces a new concept, value customization, to increase the level of customer satisfaction. It presents methodologies and practice for designers to customize value in a service in industrial operation based on the discipline of service engineering (SE). SE aims at creating more value largely by knowledge and service contents rather than just materialistic contents. Especially, an information system named Service Explorer, an implementation of the methodologies, is applied to an Italian accommodation industry. After the application, five redesign options such as introducing a new service system with cash-back and a system of renting various goods were generated. Through this, the effectiveness of SE for value customization is suggested. This chapter addresses the importance of identifying value to be provided with specific customers based on their particular requirements, which has only briefly been discussed in researches of mass customization. In addition, both service activities and physical products can be crucial to realize value. Several further research issues such as general design methods for value customization were also identified.

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Table of Contents
Franz Wotawa
Chapter 1
M. Heiskala
Configurable products are an important way to achieve mass customization. A configurable product is designed once, and this design is used... Sample PDF
Mass Customization with Configurable Products and Configurators: A Review of Benefits and Challenges
Chapter 2
J. Arana
This chapter attempts to present an alternative for product modeling based on applied research activities. The model proposed is based on a concept... Sample PDF
Product Modeling and Configuration Experiences
Chapter 3
T. Petersen
This chapter reviews how mass customisation and product configuration can benefit engineer-to-order companies. The relevant main literature in the... Sample PDF
Product Configuration in ETO Companies
Chapter 4
C. Engelhardt-Nowitzki
The following chapter will elaborate on complexity in supply chains and the implications on supply chain design. It investigates the specific... Sample PDF
Open Variant Process Models in Supply Chains
Chapter 5
Y. Zhang
This chapter presents an associative classification-based recommendation system to support online customer decision-making when facing a huge amount... Sample PDF
An Associative Classification-Based Recommendation System for Personalization in B2C E-Commerce Applications
Chapter 6
A. Felfernig
Selling financial services requires deep knowledge about the product domain as well as about potential wishes and needs of customers. In this... Sample PDF
Knowledge-Based Recommender Technologies Supporting the Interactive Selling of Financial Services
Chapter 7
R. Jardim-Goncalves
This chapter proposes a standard-based framework to assist industrial organizations to develop interoperability in mass customization Information... Sample PDF
Developing Interoperability in Mass Customization Information Systems
Chapter 8
M. Ghiassi, C. Spera
This chapter presents a Web-enabled, agent-based information system model to support mass-customized markets. We present a distributed, real-time... Sample PDF
An Agent-Based Information Technology Architecture for Mass Customized Markets
Chapter 9
S. Saghiri
Concentrating on the role of supply chain decoupling point, this chapter introduces different levels of customisation and mass operations and three... Sample PDF
Critical Role of Supply Chain Decoupling Point in Mass Customisation from Its Upstream and Downstream Information Systems Point of View
Chapter 10
M. Ionita, P. America, D. Hammer
Mass customization is a business strategy that aims at satisfying, in a timely and cost-effective manner, the various needs of different customers.... Sample PDF
From Strategy Definition to Product Derivation Using a Scenario-Based Architecting Approach
Chapter 11
D. Jannach
This chapter gives an overview on these current and future research issues in the domain of knowledge-based configuration technology, and thus... Sample PDF
Research Issues in Knowledge-Based Configuration
Chapter 12
D. Kardaras, B. Karakostas
This chapter draws on the theory of fuzzy cognitive maps (FCM) to propose a modelling approach for mass customisation (MC) of services. The proposed... Sample PDF
Mass Customisation of Services and Processes Based on Fuzzy Cognitive Maps
Chapter 13
T. Sakao, Y. Shimomura, A. Simboli, A. Raggi
This chapter introduces a new concept, value customization, to increase the level of customer satisfaction. It presents methodologies and practice... Sample PDF
Applying Service CAD System to Value Customization
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