Between Supply and Demand: Coping with the Impact of Standards Change

Between Supply and Demand: Coping with the Impact of Standards Change

Tineke M. Egyedi (Delft University of Technology, The Netherlands)
DOI: 10.4018/978-1-60566-320-3.ch012
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There is a continuous pressure for improvement in e-business. Increasing technical possibilities, new forms of outsourcing, the ongoing integration of business processes, the expansion of value chains, the emergence of new markets and new players; they affect the infrastructure and underlying ICT standards. Contrary to the inherent stability one might expect from standards, maintenance of and change in standards are rule rather than exception. The benefit of standards change is sometimes obvious. However, it can also pose severe problems (e.g. heavy switching costs and reduced market transparency). This chapter synthesizes research findings on standards change. A conceptual framework is developed to determine under which circumstances standards change is avoidable; if so, in what manner; and if not, which means exist to reduce the negative impact of change. While some change drivers are innovation- related, others stem from the standardization activity itself. They require distinct coping strategies: change control and quality control, respectively. Along these two lines, the chapter discusses strategies to cope with the impact of standards change.
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2. The Value Of Standards

The term ‘standard’ is used in this chapter in two main senses, namely in the sense of committee standards and in the sense of de facto standards. A committee standard1 is a very specific type of agreement. It is a specification developed by a committee for repeated use, or “a document established by consensus (…), that provides, for common and repeated use, rules, guidelines or characteristics for activities or their results, aimed at the achievement of the optimum degree of order in a given context” (adapted from ISO/IEC, 2004, p. 8).2 This – adapted - definition covers the standards developed by formal standards bodies like the International Organization of Standardization (ISO) and from, for example, standards consortia (e.g. World Wide Web Consortium, W3C) and professional organizations (e.g. Institute of Electrical and Electronics Engineers, IEEE).

The second sense in which the term ‘standard’ is often used, refers to de facto standards, that is, to specifications that underlie products and services with a significant market share, and to widely adopted practices. An example is the PDF specification of Acrobat Reader3. Initially these specifications were not meant to become standards, that is, to be referred and built to by third parties, but their wide use turns them into such standards. De facto standards, too, undergo changes (e.g. software updates).

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Editorial Advisory Board
Table of Contents
Kai Jakobs
Chapter 1
Martina Gerst, Eric Iversen, Kai Jakobs
The chapter argues that any distinction between “e-business” and “infrastructure” is artificial. It shows that the lower-level techncial standards... Sample PDF
An Integrated View of E-Business and the Underlying ICT Infrastructure
Chapter 2
Knut Blind, Stephan Gauch
The chapter provides an overview and subsequent analysis of the demand for e-government standards in the EU. It describes the requirements for... Sample PDF
The Demand for E-Government Standards
Chapter 3
Knut Blind
Against the background of theoretical typologies of service standards, a survey among European service companies addressed the question, in which... Sample PDF
A Taxonomy of Service Standards and a Modification for E-Business
Chapter 4
Richard Hawkins
With specific reference to information and communication technologies (ICT), this Chapter examines the structural relationship of various... Sample PDF
Business Models and the Dynamics of Supply and Demand for Standards
Chapter 5
Ian Graham, Raluca Bunduchi, Martina Gerst, Robin Williams
For RFID technology (radio frequency identification), the forms of the standardisation processes are co-evolving with the technology and are being... Sample PDF
Emergence of Standardisation Processes: Linkage with Users
Chapter 6
Kai Jakobs
This chapter briefly outlines a study that looked at potential links between ICT / e-business standards’ origins and their subsequent success in the... Sample PDF
Perceived Relation between ICT Standards' Sources and their Success in the Market
Chapter 7
Kai Jakobs, Jan Kritzner
The chapter tries to provide the information that potential standards-setters should consider when selecting a standards setting body (SSB). It... Sample PDF
How to Select the Best Platform for ICT Standards Development
Chapter 8
W. Lemstra, V. Hayes
In this chapter the authors explore and describe the role of the innovating firm in relation to the standards making process of Wireless-Local Area... Sample PDF
The Shaping of the IEEE 802.11 Standard: The Role of the Innovating Firm in the Case of Wi-Fi
Chapter 9
Tom McGuffog
In this chapter, the evolution of is described. The ever-changing balance between demand and supply is outlined. The conclusion is... Sample PDF
The Evolution of e.Business: Can Technology Supply Meet the Full Business Demand?
Chapter 10
Mingzhi Li, Kai Reimers
This chapter analyses and evaluates the Chinese government’s 3G policy of supporting the creation and implementation of the country’s indigenous... Sample PDF
China's Practice of Implementing a 3G Mobile Telecommunications Standard: A Transaction Costs Perspective
Chapter 11
Akio Tokuda
To develop automobiles that fulfill the criteria of “environment-friendliness” “advanced safety”, and“riding comfort”, coordination between ECUs... Sample PDF
International Framework for Collaboration between European and Japanese Standard Consortia: The Case of the Automotive LAN Protocol
Chapter 12
Tineke M. Egyedi
There is a continuous pressure for improvement in e-business. Increasing technical possibilities, new forms of outsourcing, the ongoing integration... Sample PDF
Between Supply and Demand: Coping with the Impact of Standards Change
Chapter 13
Mogens Kühn Pedersen, Vladislav V. Fomin, Henk J. de Vries
The fast growth in globalization stimulates the trend of open standards and challenges governments in devising policies for the national information... Sample PDF
Open Standards and Government Policy
Chapter 14
Ioannis P. Chochliouros, Anastasia S. Spiliopoulou, Tilemachos D. Doukoglou, Elpida Chochliourou
The European Authorities have promoted a specific and innovative framework for the use of electronic signatures, allowing the free flow of... Sample PDF
Developing Measures and Standards for the European Electronic Signatures Market
Chapter 15
Esther Ruiz Ben
In recent years, the ICT branch has experienced new internationalization impulses through the improvement of offshore practices. Particularly the... Sample PDF
Quality Standardization Patterns in ICT Offshore
Chapter 16
Manuel Mora, Ovsei Gelman, Rory O’Connor, Francisco Alvarez, Jorge Macías-Luévano
This chapter develops a descriptive-conceptual overview of the main models and standards of processes formulated in the systems engineering (SE)... Sample PDF
An Overview of Models and Standards of Processes in the SE, SwE, and IS Disciplines
Chapter 17
Martina Gerst, Kai Jakobs
Successful cooperation between large manufacturers and their suppliers is a crucial aspect, especially in the automotive industry. Such mutually... Sample PDF
E-Business Standardization in the Automotive Sector: Role and Situation of SMEs
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