MLA
Akbar, Tooba Ali, and Hatem El-Gohary. "Brand Humour Advertisements on a Social Network Platform and Their Impact on Online Consumer Engagement: The Case of Instagram." Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, IGI Global, 2022, pp. 1048-1073. https://doi.org/10.4018/978-1-6684-6287-4.ch057
APA
Akbar, T. A. & El-Gohary, H. (2022). Brand Humour Advertisements on a Social Network Platform and Their Impact on Online Consumer Engagement: The Case of Instagram. In I. Management Association (Ed.), Research Anthology on Social Media Advertising and Building Consumer Relationships (pp. 1048-1073). IGI Global. https://doi.org/10.4018/978-1-6684-6287-4.ch057
Chicago
Akbar, Tooba Ali, and Hatem El-Gohary. "Brand Humour Advertisements on a Social Network Platform and Their Impact on Online Consumer Engagement: The Case of Instagram." In Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, 1048-1073. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-6287-4.ch057
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