MLA
Gordon, David, and James E. Skibo. "Building E-Commerce From the Ground Up: A Study of the Retail Industry." Electronic Commerce: Opportunity and Challenges, edited by Syed Mahbubhur Rahman and Mahesh S. Raisinghani, IGI Global, 2000, pp. 21-40. https://doi.org/10.4018/978-1-878289-76-6.ch002
APA
Gordon, D. & Skibo, J. E. (2000). Building E-Commerce From the Ground Up: A Study of the Retail Industry. In S. Rahman & M. Raisinghani (Eds.), Electronic Commerce: Opportunity and Challenges (pp. 21-40). IGI Global. https://doi.org/10.4018/978-1-878289-76-6.ch002
Chicago
Gordon, David, and James E. Skibo. "Building E-Commerce From the Ground Up: A Study of the Retail Industry." In Electronic Commerce: Opportunity and Challenges, edited by Syed Mahbubhur Rahman and Mahesh S. Raisinghani, 21-40. Hershey, PA: IGI Global, 2000. https://doi.org/10.4018/978-1-878289-76-6.ch002
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