Business Intelligence: Benefits, Applications, and Challenges

Business Intelligence: Benefits, Applications, and Challenges

S. Maguire (Sheffield University, UK)
Copyright: © 2007 |Pages: 21
DOI: 10.4018/978-1-59904-243-5.ch002
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The main aim of this chapter is to identify the important role of business intelligence in today’s global business environment and to reveal organizations’ understanding of business intelligence and how they plan to use it for gaining competitive advantage. Increases in business volatility and competitive pressures have led to organizations throughout the world facing unprecedented challenges to remain competitive and striving to achieve a position of competitive advantage. The importance of business intelligence (BI) to their continued success should not be underestimated. With BI, companies can quickly identify market opportunities and take advantage of them in a fast and effective manner. The aim of this chapter is to identify the important role of BI and to understand and describe its applications in areas such as corporate performance management, customer relationship management and supply chain management. The study was conducted in two companies that use BI in their daily operations. Data were collected through questionnaires, personal interviews, and observations. The study identified that external data sources are becoming increasingly important in the information equation as the external business environment can define an organization’s success or failure by their ability to effectively disseminate this plethora of potential intelligence.

Complete Chapter List

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Table of Contents
R. Kaye
Mark Xu
Chapter 1
D. Marchand
Strategic intelligence is about having the right information in the hands of the right people at the right time so that those people are able to... Sample PDF
Leveraging What Your Company Really Knows: A Process View of Strategic Intelligence
Chapter 2
S. Maguire
The main aim of this chapter is to identify the important role of business intelligence in today’s global business environment and to reveal... Sample PDF
Business Intelligence: Benefits, Applications, and Challenges
Chapter 3
M. Xu, R. Kaye
This chapter discusses the nature of strategic intelligence and the challenges of systematically scanning and processing strategic information. It... Sample PDF
The Nature of Strategic Intelligence, Current Practice and Solutions
Chapter 4
P. Trim
The chapter examines how marketing strategists and corporate intelligence officers can work together in order to provide a high level, proactive... Sample PDF
A Strategic Marketing Intelligence Framework Reinforced by Corporate Intelligence
Chapter 5
V. Ong
This chapter examines the theoretical underpinning for supporting executive intelligence activities and reviews conventional studies of executive... Sample PDF
Supporting Executive Intelligence Activities with Agent-Based Executive Information Systems
Chapter 6
U. Averweg, J. Roldán
Strategically important information for executive decision-making is often not readily available since it may be scattered in an organization’s... Sample PDF
Managing Executive Information Systems for Strategic Intelligence in South Africa and Spain
Chapter 7
A. Toit
This chapter explains how to translate an organization’s strategic aims into key intelligence needs (KINs) and how to prioritize and categorize the... Sample PDF
Understanding Key Intelligence Needs (KINs)
Chapter 8
F. Brouard
This chapter discuss the need for organizations to raise the level of awareness about strategic intelligence. It argues that improvement of... Sample PDF
Awareness and Assessment of Strategic Intelligence: A Diagnostic Tool
Chapter 9
J. Nicolau
This chapter uses the market value to assess the different factors and actors that influence the firm performance. The market value of a company... Sample PDF
Gaining Strategic Intelligence Through the Firm's Market Value: The Hospitality Industry
Chapter 10
P. Bednar, C. Welch
Strategic intelligence involves examination of internal and external organizational environments. Of course people inhabited each of these... Sample PDF
Knowledge Creation and Sharing: A Role For Complex Methods of Inquiry and Paraconsistent Logic
Chapter 11
N. Bessis, T. French, M. Burakova-Lorgnier, W. Huang
This chapter is about conceptualizing the applicability of grid related technologies for supporting intelligence in decision-making. It aims to... Sample PDF
Using Grid for Data Sharing to Support Intelligence in Decision Making
Chapter 12
D. Li
RFID-enabled business models are proposed in this chapter to innovate supply chain management. The models demonstrated benefits from automatically... Sample PDF
Intelligent Supply Chain Management with Automatic Identification Technology
Chapter 13
M. Xu, V. Ong, Y. Duan
In the context of increasing usage of intelligent agent and ontology technologies in business, this study explores the ways of adopting these... Sample PDF
An Ontology-Based Intelligent System Model for Semantic Information Processing
Chapter 14
H. Dou, J. Dou
This chapter introduces the bibliometry treatment techniques as a way to obtain elaborated information for competitive intelligence experts. It... Sample PDF
Bibliometry Technique and Software for Patent Intelligence Mining
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